We are a team of creative professionals that are wildly passionate about design and its ability to move people. Good design moves people toward the products and services they would like. Good design can stir people to engage with organizations and causes that are making the world a better place. Good design has the power to make people comfortable, to make them happy. Good design can inspire employees and shareholders, it can make them proud.

Ideation regularly deploys design to all of these ends. We do it in the context of branded environments and marketing communications that range from the traditional to the unexpected. We always do it collaboratively…in partnership with our clients and often with other creative professionals. We also do it completely, from design to implementation.

We believe that good design is strategic. It has an audience and a message. It’s never isolated, but always in the company of competition. Most importantly, it has a goal of moving someone from one perspective to another, from one feeling to another, from one place to another.

Ideation for World Impact

At Ideation, we believe that design can change the world, and every year we put our money where our mouth is. Since 2003 we’ve offered our talents, executing over 45 projects with community based non-profit organizations in the Metro Detroit area and around the world to help them communicate their message and raise support. We are proud to have used our design abilities to house students in the Pokot region of Kenya, improved high school graduation rates, provided a way out for people to break free from cycles of generational poverty.