We believe design can change the world. Sound bold? We believe design moves people and can move people to change the world. Good design moves people toward the products and services they might like. It can stir people to engage with organizations and causes that are making the world a better place. It has the power to make people comfortable, to make them happy. It can move the media. It can inspire employees and shareholders. It can make them proud of their company.
Design is everywhere. We feel it subconsciously and we miss it that way as well. The companies that understand the value and purpose of design are the companies that win. That's truly what we believe here at Ideation and that's the approach we take to the projects we work on — whether it's a complete brand strategy or assisting a company in the design and development of their branded environment.
We encourage you to look around at the products and companies that are a part of your lives. What do they have in common? Chances are they're memorable and very different than their competition. Design is at the center of those characteristics that help companies differentiate. It's an exciting world to work in and its even more exciting when a new client comes to us and says we need to communicate what sets us apart. That's our opportunity to help them design something that is truly going to move people.