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	<title>interior signage Archives - Ideation</title>
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		<title>Wayfinding Signage: Navigating Old and New Architecture</title>
		<link>https://www.ideationorange.com/kirk-in-the-hills-wayfinding/</link>
		
		<dc:creator><![CDATA[tempadmin]]></dc:creator>
		<pubDate>Thu, 05 Oct 2017 16:45:10 +0000</pubDate>
				<category><![CDATA[churches]]></category>
		<category><![CDATA[interior signage]]></category>
		<category><![CDATA[wayfinding]]></category>
		<guid isPermaLink="false">https://ideationorange.com/?p=18776</guid>

					<description><![CDATA[<p>Church leadership contacted Ideation to help create a more comfortable guest experience using wayfinding signage that respected the original architecture and more recently updated spaces. Kirk in the Hills Church (Bloomfield Hills, MI) is of Gothic design and patterned after the famous Melrose Abbey in Scotland that was built in the 13th Century. The new [&#8230;]</p>
<p>The post <a href="https://www.ideationorange.com/kirk-in-the-hills-wayfinding/">Wayfinding Signage: Navigating Old and New Architecture</a> appeared first on <a href="https://www.ideationorange.com">Ideation</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>Church leadership contacted Ideation to help create a more comfortable guest experience using <a href="https://www.ideationorange.com/client/kensington-church-troy-campus-wayfinding/" target="_blank" rel="noopener">wayfinding signage</a> that respected the original architecture and more recently updated spaces.</p>
<p><a href="https://www.kirkinthehills.org/">Kirk in the Hills Church</a> (Bloomfield Hills, MI) is of Gothic design and patterned after the famous Melrose Abbey in Scotland that was built in the 13<sup>th</sup> Century.</p>
<p><img fetchpriority="high" decoding="async" class="alignnone wp-image-18779 size-full" src="https://www.ideationorange.com/wp-content/uploads/2017/10/2017-kith-int-03.jpg" alt="wayfinding signs by Ideation Signs Royal Oak MI" width="1800" height="594" srcset="https://www.ideationorange.com/wp-content/uploads/2017/10/2017-kith-int-03.jpg 1800w, https://www.ideationorange.com/wp-content/uploads/2017/10/2017-kith-int-03-300x99.jpg 300w, https://www.ideationorange.com/wp-content/uploads/2017/10/2017-kith-int-03-768x253.jpg 768w, https://www.ideationorange.com/wp-content/uploads/2017/10/2017-kith-int-03-1024x338.jpg 1024w, https://www.ideationorange.com/wp-content/uploads/2017/10/2017-kith-int-03-700x231.jpg 700w" sizes="(max-width: 1800px) 100vw, 1800px" /></p>
<h6>The new welcome center was identified with anodized aluminum letters given a bronze finish.  Photos © 2017 Gene Meadows.</h6>
<p>&nbsp;</p>
<h3><strong>A WAYFINDING CHALLENGE:  NOT ENOUGH DIRECTIONAL SIGNS</strong></h3>
<p>Discussions with team members from Kirk in the Hills identified several challenges affecting the guest experience. One of these challenges was the lack of interior directional signage. Recent changes to how space was being utilized further complicated navigation and was the impetus for the project.</p>
<p><img decoding="async" class="alignnone size-full wp-image-18764" src="https://www.ideationorange.com/wp-content/uploads/2017/10/iD17D_2307.jpg" alt="" width="2800" height="1867" srcset="https://www.ideationorange.com/wp-content/uploads/2017/10/iD17D_2307.jpg 2800w, https://www.ideationorange.com/wp-content/uploads/2017/10/iD17D_2307-300x200.jpg 300w, https://www.ideationorange.com/wp-content/uploads/2017/10/iD17D_2307-768x512.jpg 768w, https://www.ideationorange.com/wp-content/uploads/2017/10/iD17D_2307-1024x683.jpg 1024w, https://www.ideationorange.com/wp-content/uploads/2017/10/iD17D_2307-700x467.jpg 700w" sizes="(max-width: 2800px) 100vw, 2800px" /></p>
<h6>New floor identification and directory signs designed to direct and complement the interior design. Photo © 2017 Gene Meadows.</h6>
<p>&nbsp;</p>
<h3><strong>A WAYFINDING CHALLENGE:  UNMARKED ROOMS AND AREAS</strong></h3>
<p>Another challenge to a comfortable guest experience was unmarked rooms and common areas.  To make matters worse, many of these destinations had taken on different names over the history of the church – the same room was often referred to differently by different people.</p>
<p>This challenge was addressed by defining clear names for each room and area, identifying the area with a sign and referring to it consistently in directional signs and floor maps.</p>
<p><img decoding="async" class="alignnone size-full wp-image-18774" src="https://www.ideationorange.com/wp-content/uploads/2017/10/iD17D_2513.jpg" alt="" width="2800" height="1867" srcset="https://www.ideationorange.com/wp-content/uploads/2017/10/iD17D_2513.jpg 2800w, https://www.ideationorange.com/wp-content/uploads/2017/10/iD17D_2513-300x200.jpg 300w, https://www.ideationorange.com/wp-content/uploads/2017/10/iD17D_2513-768x512.jpg 768w, https://www.ideationorange.com/wp-content/uploads/2017/10/iD17D_2513-1024x683.jpg 1024w, https://www.ideationorange.com/wp-content/uploads/2017/10/iD17D_2513-700x467.jpg 700w" sizes="(max-width: 2800px) 100vw, 2800px" /></p>
<h6>Destinations are now clearly identified with designated room names. Photo © 2017 Gene Meadows.</h6>
<p>&nbsp;</p>
<h3><strong>A WAYFINDING CHALLENGE:  YEARS OF SPACE EVOLUTION</strong></h3>
<p>The third challenge to a comfortable guest experience was some navigational confusion resulting from multiple architectural expansions over time. For example, the Abbey was built and connected to the older Kirk House structure. To get to level 2 of the Kirk House, one has to ascend stairs from level 2 of the Abbey. This was confusing to guests and was addressed with clear strategically placed signage.</p>
<p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-18777" src="https://www.ideationorange.com/wp-content/uploads/2017/10/2017-kith-int-01.jpg" alt="" width="1800" height="1300" srcset="https://www.ideationorange.com/wp-content/uploads/2017/10/2017-kith-int-01.jpg 1800w, https://www.ideationorange.com/wp-content/uploads/2017/10/2017-kith-int-01-300x217.jpg 300w, https://www.ideationorange.com/wp-content/uploads/2017/10/2017-kith-int-01-768x555.jpg 768w, https://www.ideationorange.com/wp-content/uploads/2017/10/2017-kith-int-01-1024x740.jpg 1024w, https://www.ideationorange.com/wp-content/uploads/2017/10/2017-kith-int-01-700x506.jpg 700w" sizes="(max-width: 1800px) 100vw, 1800px" /></p>
<h6>A combination of strategically placed directional signs, floor directories and area identification signs resolved navigational uncertainty.  Photos © 2017 Gene Meadows.</h6>
<p>&nbsp;</p>
<h3><strong>LETTING ARCHITECTURE LEAD</strong></h3>
<p>When performing our initial Experience Audit of the interior, the Ideation design team made several observations that would influence the final design of the wayfinding signage.  One of these was the significant role architecture was already playing in shaping the guest experience.</p>
<p>There were several areas such as the entrance to the original chapel and the Tower of the Apostles that needed to be treated very respectfully. The architecture—comprised of marble, stone, leaded glass and stained glass—shaped the experience.  While signage was needed, it must not detract from the existing architectural beauty.</p>
<p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-18778" src="https://www.ideationorange.com/wp-content/uploads/2017/10/2017-kith-int-02.jpg" alt="" width="1800" height="1300" srcset="https://www.ideationorange.com/wp-content/uploads/2017/10/2017-kith-int-02.jpg 1800w, https://www.ideationorange.com/wp-content/uploads/2017/10/2017-kith-int-02-300x217.jpg 300w, https://www.ideationorange.com/wp-content/uploads/2017/10/2017-kith-int-02-768x555.jpg 768w, https://www.ideationorange.com/wp-content/uploads/2017/10/2017-kith-int-02-1024x740.jpg 1024w, https://www.ideationorange.com/wp-content/uploads/2017/10/2017-kith-int-02-700x506.jpg 700w" sizes="(max-width: 1800px) 100vw, 1800px" /></p>
<h6>The entrance to Kirk in the Hills’ iconic Tower of the Apostles was identified with bronze letters while the entrance to the original chapel was marked with a more appropriate plaque style sign. Photos © 2017 Gene Meadows.</h6>
<p>&nbsp;</p>
<h3><strong>BALANCING THE OLD AND NEW</strong></h3>
<p>The Ideation design team also recognized that there was clearly both an “old” and “newer” look inside the church.  While much of the interior had the original 13<sup>th</sup> Century gothic style, more recently added spaces had a more modern feel. Our <a href="https://www.ideationorange.com/midtown-apts/" target="_blank" rel="noopener">wayfinding sign designs</a> would need to traverse both of these styles gracefully.</p>
<p>We accomplished this by defining a collection of materials, colors, and finishes that would work well in both the traditional and newer spaces. From these materials, we designed 22 different sign types. We then created a simpler variation of the sign types for the older or more traditional spaces.  Typography was used consistently across both old and new spaces.</p>
<p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-18780" src="https://www.ideationorange.com/wp-content/uploads/2017/10/2017-kith-int-04.jpg" alt="" width="1800" height="797" srcset="https://www.ideationorange.com/wp-content/uploads/2017/10/2017-kith-int-04.jpg 1800w, https://www.ideationorange.com/wp-content/uploads/2017/10/2017-kith-int-04-300x133.jpg 300w, https://www.ideationorange.com/wp-content/uploads/2017/10/2017-kith-int-04-768x340.jpg 768w, https://www.ideationorange.com/wp-content/uploads/2017/10/2017-kith-int-04-1024x453.jpg 1024w, https://www.ideationorange.com/wp-content/uploads/2017/10/2017-kith-int-04-700x310.jpg 700w" sizes="(max-width: 1800px) 100vw, 1800px" /></p>
<h6>New Abbey lounge invites guests and members to live, love and linger.  Photos © 2017 Gene Meadows.</h6>
<p>&nbsp;</p>
<h3><strong>DESIGN FOR APPROACHABILITY</strong></h3>
<p>The recently updated spaces, such as the new Abbey lounge, were designed to create a more informal and communal environment. While the new signage throughout the church needed to respect its surrounding architecture, reduced formality was also a goal.</p>
<p>In the spirit of this, lower case lettering was used in all signs except when referring to “Kirk in the Hills.”  The message, Live, Love, Linger was added using dimensional letters in the Abbey lounge.</p>
<p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-18771" src="https://www.ideationorange.com/wp-content/uploads/2017/10/iD17D_2460.jpg" alt="" width="1867" height="2800" srcset="https://www.ideationorange.com/wp-content/uploads/2017/10/iD17D_2460.jpg 1867w, https://www.ideationorange.com/wp-content/uploads/2017/10/iD17D_2460-200x300.jpg 200w, https://www.ideationorange.com/wp-content/uploads/2017/10/iD17D_2460-768x1152.jpg 768w, https://www.ideationorange.com/wp-content/uploads/2017/10/iD17D_2460-683x1024.jpg 683w, https://www.ideationorange.com/wp-content/uploads/2017/10/iD17D_2460-700x1050.jpg 700w" sizes="(max-width: 1867px) 100vw, 1867px" /></p>
<h6>Room identification signs for the administrative offices. Photo © 2017 Gene Meadows.</h6>
<p>&nbsp;</p>
<p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-18773" src="https://www.ideationorange.com/wp-content/uploads/2017/10/iD17D_2496.jpg" alt="" width="1867" height="2800" srcset="https://www.ideationorange.com/wp-content/uploads/2017/10/iD17D_2496.jpg 1867w, https://www.ideationorange.com/wp-content/uploads/2017/10/iD17D_2496-200x300.jpg 200w, https://www.ideationorange.com/wp-content/uploads/2017/10/iD17D_2496-768x1152.jpg 768w, https://www.ideationorange.com/wp-content/uploads/2017/10/iD17D_2496-683x1024.jpg 683w, https://www.ideationorange.com/wp-content/uploads/2017/10/iD17D_2496-700x1050.jpg 700w" sizes="(max-width: 1867px) 100vw, 1867px" /></p>
<h6>Exterior entrance identification signs produced from cast aluminum plaques. Photo © 2017 Gene Meadows.</h6>
<p>&nbsp;</p>
<h3><strong>SUMMARY</strong></h3>
<p>The final solution was comprised of 200 unique signs produced from 22 different sign types. According to lead designer, Michael Garavaglia, “It was thrilling to work with such a significant architectural landmark in the community. Our goal was to come up with a solution that respected both the architectural heritage of the church and the forward momentum of the community inside it. It required a measured approach that was both systematic and flexible.”</p>
<p>If you need help bringing comfort and clarity to your space, we&#8217;d be happy to help. <a href="https://www.ideationorange.com/contact/">Contact us</a>.</p>
<p>The post <a href="https://www.ideationorange.com/kirk-in-the-hills-wayfinding/">Wayfinding Signage: Navigating Old and New Architecture</a> appeared first on <a href="https://www.ideationorange.com">Ideation</a>.</p>
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		<title>4 Business Signage Ideas for Your Company</title>
		<link>https://www.ideationorange.com/business-signage-ideas/</link>
		
		<dc:creator><![CDATA[tempadmin]]></dc:creator>
		<pubDate>Tue, 15 Aug 2017 16:17:56 +0000</pubDate>
				<category><![CDATA[brand & identity]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[exterior signage]]></category>
		<category><![CDATA[interior signage]]></category>
		<category><![CDATA[wayfinding]]></category>
		<guid isPermaLink="false">https://ideationorange.com/?p=18704</guid>

					<description><![CDATA[<p>Whether you need to revamp an existing business or want to establish a new one, business signage says a lot about your company. Signs identify where you are, communicate who you are, and help people comfortably navigate your business. Most people focus on the exterior sign and forget about wayfinding signs, reception signs, and even [&#8230;]</p>
<p>The post <a href="https://www.ideationorange.com/business-signage-ideas/">4 Business Signage Ideas for Your Company</a> appeared first on <a href="https://www.ideationorange.com">Ideation</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>Whether you need to revamp an existing business or want to establish a new one, business signage says a lot about your company. Signs identify where you are, communicate who you are, and help people comfortably navigate your business. Most people focus on the exterior sign and forget about wayfinding signs, reception signs, and even <a href="https://www.ideationorange.com/ada-compliant-wayfinding-signs" target="_blank" rel="noopener">ADA compliant bathroom signs</a>. To give you an idea of the possibilities, here are some <strong>business signage ideas</strong> that our clients have used.</p>
<h2>Outdoor Signs to Maximize Impact</h2>
<p>In it&#8217;s simplest function, outdoor signs tell people where you are.  What&#8217;s the best form of outdoor sign?  Well that depends on sight lines, viewing distances, surrounding visual noise, and city sign ordinances.</p>
<p><a href="https://www.ideationorange.com/wp-content/uploads/2016/06/cacao-tree-25.jpg"><img loading="lazy" decoding="async" class="size-medium wp-image-18061 alignright" src="https://www.ideationorange.com/wp-content/uploads/2016/06/cacao-tree-25-300x178.jpg" alt="business signage ideas projecting blade signs" width="300" height="178" srcset="https://www.ideationorange.com/wp-content/uploads/2016/06/cacao-tree-25-300x178.jpg 300w, https://www.ideationorange.com/wp-content/uploads/2016/06/cacao-tree-25.jpg 700w" sizes="(max-width: 300px) 100vw, 300px" /></a><a href="https://www.ideationorange.com/cacao-tree-getting-storefront-attention/" target="_blank" rel="noopener">Cacao Tree</a>, a local cafe, was presented with a problem. Because of the way their building was situated, only a small amount of their storefront faced the street. This made it difficult for people to find them. They came to us for business signage ideas and one solution we recommended was the <strong>projecting blade sign</strong>. By placing the blade signs at the corner of the buildings, we were able to draw the eyes of hungry pedestrians. To further distinguish them from the surrounding buildings, we used <span lang="en-US">façade</span> lettering and window graphics.</p>
<h2>Reception Signs</h2>
<p>First impressions mean a lot. A reception sign sets the tone for your client&#8217;s visit and can influence their perception of your services.</p>
<p><a href="https://www.ideationorange.com/wp-content/uploads/2016/06/01-declaire.jpg"><img loading="lazy" decoding="async" class=" wp-image-17849 alignleft" src="https://www.ideationorange.com/wp-content/uploads/2016/06/01-declaire-200x300.jpg" alt="reception sign business signage ideas" width="236" height="354" srcset="https://www.ideationorange.com/wp-content/uploads/2016/06/01-declaire-200x300.jpg 200w, https://www.ideationorange.com/wp-content/uploads/2016/06/01-declaire-768x1152.jpg 768w, https://www.ideationorange.com/wp-content/uploads/2016/06/01-declaire-683x1024.jpg 683w, https://www.ideationorange.com/wp-content/uploads/2016/06/01-declaire-700x1050.jpg 700w, https://www.ideationorange.com/wp-content/uploads/2016/06/01-declaire.jpg 1800w" sizes="(max-width: 236px) 100vw, 236px" /></a>The team at <a href="https://www.ideationorange.com/declaire-lamacchia-fancy-signage/" target="_blank" rel="noopener">DeClaire LaMacchia Orthopaedic Institute</a> was looking for custom signage to bring their brand to their space while respecting the interior design. Working with their branding agency, we integrated their logo as a reception sign using a variety of metal finishes that complemented their interior design while creating a stunning first impression.</p>
<h2>Wayfinding Signs</h2>
<p>Large public buildings, like hospitals, apartment buildings, and hotels need <a href="https://www.ideationorange.com/kirk-in-the-hills-wayfinding" target="_blank" rel="noopener">wayfinding signs</a> to direct people to their destinations. If your company moves large groups of people around your facility, then you need to make sure that the appropriate signage is in place. Many of those signs have ADA compliance requirements.</p>
<p><a href="https://www.ideationorange.com/wp-content/uploads/2016/09/IMG_1551-1.jpg"><img loading="lazy" decoding="async" class="size-medium wp-image-18276 alignright" src="https://www.ideationorange.com/wp-content/uploads/2016/09/IMG_1551-1-300x300.jpg" alt="custom signage" width="300" height="300" srcset="https://www.ideationorange.com/wp-content/uploads/2016/09/IMG_1551-1-300x300.jpg 300w, https://www.ideationorange.com/wp-content/uploads/2016/09/IMG_1551-1-150x150.jpg 150w, https://www.ideationorange.com/wp-content/uploads/2016/09/IMG_1551-1-768x768.jpg 768w, https://www.ideationorange.com/wp-content/uploads/2016/09/IMG_1551-1-1024x1024.jpg 1024w, https://www.ideationorange.com/wp-content/uploads/2016/09/IMG_1551-1-570x570.jpg 570w, https://www.ideationorange.com/wp-content/uploads/2016/09/IMG_1551-1-500x500.jpg 500w, https://www.ideationorange.com/wp-content/uploads/2016/09/IMG_1551-1-1000x1000.jpg 1000w, https://www.ideationorange.com/wp-content/uploads/2016/09/IMG_1551-1-700x700.jpg 700w, https://www.ideationorange.com/wp-content/uploads/2016/09/IMG_1551-1.jpg 1920w" sizes="(max-width: 300px) 100vw, 300px" /></a><a href="https://www.ideationorange.com/outfield-lofts-custom-wood-ada-signs-brand-ballpark-lofts/" target="_blank" rel="noopener">Outfield Lofts</a>, in Lansing MI, needed both a wayfinding sign system and ADA compliant signs for their loft-style apartment building. The solution we delivered also contributed to their overall design rather than just meeting the functional requirements.</p>
<blockquote><p>“Beyond the traditional value of making sure people know where to go when visiting and being an ADA compliant solution, our design added value to the environment by serving as an artistic element. Our goal was that the custom signage and environment would make residents proud to live there and visitors want to live there.” <strong>Jon Moses, <a href="https://www.ideationorange.com/" target="_blank" rel="noopener">Ideation</a></strong></p></blockquote>
<h2>Digital Displays and Other Specialty Signs</h2>
<p>There are times when businesses are faced with unique situations that can be fixed with business signs. For instance, <a href="https://www.ideationorange.com/logicalis-mixing-digital-branded-office-space/" target="_blank" rel="noopener">Logicalis </a>used a large amount of glass for interior walls. They did not want to block the open feel of their space, but they did desire a bit of privacy for their meeting rooms. Special graphics helped break up the large glass walls without blocking the light. They also preserved the feeling of openness.</p>
<p>In addition, they had a need for signage that told the story of their business. Integrating interactive digital displays, Ideation was able to bring their story to their space using a combination of static and dynamic digital content.  Since Logicalis is a technology company, the use of the digital displays was a perfect fit.</p>
<h2>More Business Signage Ideas</h2>
<p>The business signs we showcased here are only a few of our designs. Each business is unique and so is your story. We like to create signage that tells that story in a unique way. Let&#8217;s collaborate and put together a portfolio of business signage ideas tailored specifically for your company. <a href="https://www.ideationorange.com/contact/">Call today for more information.</a></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>The post <a href="https://www.ideationorange.com/business-signage-ideas/">4 Business Signage Ideas for Your Company</a> appeared first on <a href="https://www.ideationorange.com">Ideation</a>.</p>
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		<title>What You Need to Know About ADA Compliant Wayfinding Signs</title>
		<link>https://www.ideationorange.com/ada-compliant-wayfinding-signs/</link>
		
		<dc:creator><![CDATA[tempadmin]]></dc:creator>
		<pubDate>Tue, 01 Aug 2017 21:55:55 +0000</pubDate>
				<category><![CDATA[education]]></category>
		<category><![CDATA[interior signage]]></category>
		<category><![CDATA[wayfinding]]></category>
		<guid isPermaLink="false">https://ideationorange.com/?p=18701</guid>

					<description><![CDATA[<p>Regulations passed in 1990 with the Americans with Disabilities Act require all businesses to have ADA compliant Wayfinding signs. According to the ADA, all organizations open to the public must provide equal access to the disabled. This regulation includes businesses such as restaurants, stores, and theaters as well as public access buildings, like libraries. Installing ADA compliant [&#8230;]</p>
<p>The post <a href="https://www.ideationorange.com/ada-compliant-wayfinding-signs/">What You Need to Know About ADA Compliant Wayfinding Signs</a> appeared first on <a href="https://www.ideationorange.com">Ideation</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>Regulations passed in 1990 with the Americans with Disabilities Act require all businesses to have ADA compliant Wayfinding signs. According to the ADA, all organizations open to the public must provide equal access to the disabled. This regulation includes businesses such as restaurants, stores, and theaters as well as public access buildings, like libraries.</p>
<p>Installing ADA compliant wayfinding signs is necessary for a business to get their Certificate of Occupancy. Many companies don’t think about ADA signs until faced with a violation, yet they should. ADA compliant signs allow businesses to serve all clients regardless of ability. This accommodation is noble and serves the greater good.</p>
<h2><a href="https://www.ideationorange.com/wp-content/uploads/2016/08/05-ggol.jpg"><img loading="lazy" decoding="async" class="size-medium wp-image-18193 alignright" src="https://www.ideationorange.com/wp-content/uploads/2016/08/05-ggol-300x225.jpg" alt="ADA compliant room signs" width="300" height="225" srcset="https://www.ideationorange.com/wp-content/uploads/2016/08/05-ggol-300x225.jpg 300w, https://www.ideationorange.com/wp-content/uploads/2016/08/05-ggol-768x576.jpg 768w, https://www.ideationorange.com/wp-content/uploads/2016/08/05-ggol-1024x768.jpg 1024w, https://www.ideationorange.com/wp-content/uploads/2016/08/05-ggol-360x270.jpg 360w, https://www.ideationorange.com/wp-content/uploads/2016/08/05-ggol-800x600.jpg 800w, https://www.ideationorange.com/wp-content/uploads/2016/08/05-ggol-700x525.jpg 700w, https://www.ideationorange.com/wp-content/uploads/2016/08/05-ggol.jpg 1800w" sizes="(max-width: 300px) 100vw, 300px" /></a>What does it mean to have ADA Compliant Signs?</h2>
<p>ADA compliance involves several factors.</p>
<ul>
<li>The height and placement of the wayfinding sign.</li>
<li>Use of Braille or tactile letters.</li>
<li>Easy to read colors and fonts.</li>
</ul>
<h2>Do All Signs Need to be ADA Compliant?</h2>
<p>Not all business signs must comply with ADA  regulations. Exterior signs remain exempt, as well as pylon signs. The types of signage that require compliance are mostly interior signs.</p>
<ul>
<li>Bathroom Signs</li>
<li>Room Identification Signs</li>
<li>Wayfinding Signs</li>
</ul>
<h2></h2>
<h2>Acceptable Design for ADA Compliant Wayfinding Signs</h2>
<p>According to the guide on the ADA website, wayfinding signs should meet the following regulations.</p>
<ul>
<li>Signs should be high-contrast &#8211; light on dark, or dark on light.</li>
<li>Large fonts without decoration to make them easier to read.</li>
<li>All Braille and tactile lettering must follow guidelines regarding character size and spacing.</li>
<li>Bathroom signs and Entrance signs must be placed next to the door.</li>
<li>International Symbol of Access Signs cannot deviate from the official symbol. This rule would include signs such as the one put on accessible parking spaces.</li>
</ul>
<p>&nbsp;</p>
<p>However, just because a sign must meet these requirements does not mean that it can&#8217;t have artistic elements.</p>
<blockquote><p>“Beyond the traditional value of making sure people know where to go when visiting and being an ADA compliant solution, our design added value to the environment by serving as an artistic element. Our goal was that the custom signage and environment would make residents proud to live there and visitors want to live there.” <strong>Jon Moses, Ideation.</strong></p></blockquote>
<h2>What To Do When You Need ADA Compliant Wayfinding Signs</h2>
<p>If you find all the ADA compliance regulations a bit confusing, don&#8217;t worry.  A professional sign company, like <a href="https://www.ideationorange.com/metro-detroit-sign-company" target="_blank" rel="noopener">Ideation Signs,</a> understands the rules and can help you order what you need.</p>
<p>Not only can they create your ADA compliant wayfinding signs but they can install them. You won&#8217;t have to worry about installation regulations either. Keep in mind that with compliance you are making your space more accessible, increasing the likelihood of visitors.</p>
<h2>ADA Wayfinding Project by Ideation</h2>
<p><strong><span lang="EN-CA">Gillespie Group</span></strong><span lang="EN-CA">, </span>a developer of creative apartment communities and commercial spaces contacted us to design, produce and install custom ADA wayfinding signage that would work with commissioned graffiti art pieces and ultimately live up to the brand identity of their new Midtown apartment development in Lansing, Michigan.</p>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-18120 size-full" src="https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_ggmt02.jpg" alt="wayfinding sign ideas" width="705" height="513" srcset="https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_ggmt02.jpg 705w, https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_ggmt02-300x218.jpg 300w, https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_ggmt02-700x509.jpg 700w" sizes="(max-width: 705px) 100vw, 705px" /></p>
<p>&nbsp;</p>
<p>Large floor numbers made a statement while tying in with the floor-specific color palette and custom graffiti artwork.</p>
<p class="ABLOCKPARA">When we were brought in by the team at Gillespie Group, the target audience and <a href="https://www.ideationorange.com/our-process-brand-development" target="_blank" rel="noopener">brand identity</a> for the property was already defined on paper.  The architecture and interior design including color palette and finishes were already specified. Our goal was to come up with a wayfinding signage design that would work with these elements and contribute to the brand.  Of course, we also needed to meet the budget and the required deadline.</p>
<p>&nbsp;</p>
<p class="ABLOCKPARA"><img loading="lazy" decoding="async" class="wp-image-18121 alignleft" src="https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_ggmt03.jpg" alt="Exterior Sign" width="400" height="550" srcset="https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_ggmt03.jpg 705w, https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_ggmt03-218x300.jpg 218w, https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_ggmt03-700x962.jpg 700w" sizes="(max-width: 400px) 100vw, 400px" /></p>
<p>&nbsp;</p>
<p class="ABLOCKPARA"><img loading="lazy" decoding="async" class="wp-image-18122 size-full aligncenter" src="https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_ggmt04.jpg" alt="Wayfinding sign collection" width="705" height="545" srcset="https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_ggmt04.jpg 705w, https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_ggmt04-300x232.jpg 300w, https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_ggmt04-700x541.jpg 700w" sizes="(max-width: 705px) 100vw, 705px" /></p>
<p>&nbsp;</p>
<h3 class="ABLOCKPARA">Our ADA Wayfinding Signage work included 5 key steps:</h3>
<ol>
<li><strong>Sign Strategy:</strong><strong> </strong><span lang="EN-CA">Survey and planning to determine the 132 signs from 16 unique types that would be needed in the space along with code and <a href="https://www.ideationorange.com/ada-compliant-wayfinding-signs" target="_blank" rel="noopener">ADA compliance requirements.</a>  This also included a placement map of where signs would go. </span></li>
<li><strong>Conceptualization:</strong> Develop design concepts for each of the 16 unique types of signs</li>
<li><strong>Detailed Design:</strong> Design each unique sign to exact production specification<strong> </strong></li>
<li><strong>Production:</strong> Fabricate all signs to design specification</li>
<li><strong>Installation:</strong> Install signs in sync with buildout phases</li>
</ol>
<p>&nbsp;</p>
<p><img loading="lazy" decoding="async" class="size-full wp-image-18123 aligncenter" src="https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_ggmt05.jpg" alt="ideas_ggmt05" width="705" height="969" srcset="https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_ggmt05.jpg 705w, https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_ggmt05-218x300.jpg 218w, https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_ggmt05-700x962.jpg 700w" sizes="(max-width: 705px) 100vw, 705px" /></p>
<p style="text-align: center;"><span lang="EN-CA">Directional wall signs greeted guests exiting the elevator on each floor.</span></p>
<p>&nbsp;</p>
<p><img loading="lazy" decoding="async" class="size-full wp-image-18124 aligncenter" src="https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_ggmt06.jpg" alt="ideas_ggmt06" width="705" height="969" srcset="https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_ggmt06.jpg 705w, https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_ggmt06-218x300.jpg 218w, https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_ggmt06-700x962.jpg 700w" sizes="(max-width: 705px) 100vw, 705px" /></p>
<p class="ABLOCKPARA" style="text-align: center;">We designed the room identifications signs so they would meet <a href="https://www.ideationorange.com/ada-compliant-wayfinding-signs" target="_blank" rel="noopener">ADA compliance regulations</a> with tactile characters and grade 2 braille.</p>
<p class="ABLOCKPARA"><img loading="lazy" decoding="async" class="size-full wp-image-18125 aligncenter" src="https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_ggmt07.jpg" alt="ideas_ggmt07" width="705" height="969" srcset="https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_ggmt07.jpg 705w, https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_ggmt07-218x300.jpg 218w, https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_ggmt07-700x962.jpg 700w" sizes="(max-width: 705px) 100vw, 705px" /></p>
<p>&nbsp;</p>
<p class="ABLOCKPARA" style="text-align: center;">Code compliant stairway identification signs were designed with a floor-specific color palette that made both the client and the building inspector happy.</p>
<p>&nbsp;</p>
<p class="ABLOCKPARA"><img loading="lazy" decoding="async" class="wp-image-18126 aligncenter" src="https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_ggmt08-218x300.jpg" alt="ideas_ggmt08" width="400" height="550" srcset="https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_ggmt08-218x300.jpg 218w, https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_ggmt08-700x962.jpg 700w, https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_ggmt08.jpg 705w" sizes="(max-width: 400px) 100vw, 400px" /></p>
<p class="ABLOCKPARA"><img loading="lazy" decoding="async" class="wp-image-18127 alignright" src="https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_ggmt09-218x300.jpg" alt="ideas_ggmt09" width="400" height="550" srcset="https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_ggmt09-218x300.jpg 218w, https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_ggmt09-700x962.jpg 700w, https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_ggmt09.jpg 705w" sizes="(max-width: 400px) 100vw, 400px" /></p>
<p>&nbsp;</p>
<p class="ABLOCKPARA">The sign system continued into the parking garage with a consistent design but unique materials to withstand the temperature drop.</p>
<p class="ABLOCKPARA"><img loading="lazy" decoding="async" class="alignnone size-full wp-image-18128" src="https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_ggmt10.jpg" alt="ideas_ggmt10" width="705" height="545" srcset="https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_ggmt10.jpg 705w, https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_ggmt10-300x232.jpg 300w, https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_ggmt10-700x541.jpg 700w" sizes="(max-width: 705px) 100vw, 705px" /></p>
<p>Our sign strategy included placement maps that worked to validate the need and placement of each sign with the client team, leading the way to a smooth installation.</p>
<p>&nbsp;</p>
<p>If you would like more information on ADA compliant signs, <a href="https://www.ideationorange.com/contact/" target="_blank" rel="noopener">contact Ideation Orange</a>. Ideation brands spaces and produces signs for businesses in the Detroit Metro Area.</p>
<p>&nbsp;</p>
<p>Photos ©2015 Gene Meadows</p>
<p>The post <a href="https://www.ideationorange.com/ada-compliant-wayfinding-signs/">What You Need to Know About ADA Compliant Wayfinding Signs</a> appeared first on <a href="https://www.ideationorange.com">Ideation</a>.</p>
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		<title>Artistic Donor Walls: Use Design to Tell a Story</title>
		<link>https://www.ideationorange.com/dia-art-and-donor-appreciation/</link>
		
		<dc:creator><![CDATA[tempadmin]]></dc:creator>
		<pubDate>Thu, 20 Jul 2017 21:30:11 +0000</pubDate>
				<category><![CDATA[donor recognition]]></category>
		<category><![CDATA[exhibits]]></category>
		<category><![CDATA[interior signage]]></category>
		<category><![CDATA[museums]]></category>
		<category><![CDATA[non-profits]]></category>
		<guid isPermaLink="false">https://ideationorange.com/?p=18659</guid>

					<description><![CDATA[<p>In 2014, the Detroit Institute of Arts (DIA) was in a dire position. As the city of Detroit was undergoing federal bankruptcy plans, the museum was in danger of losing their art collection. Fortunately, thanks to the generous donations from private donors, corporations, and foundations, the museum’s treasures were protected from creditors; through what became [&#8230;]</p>
<p>The post <a href="https://www.ideationorange.com/dia-art-and-donor-appreciation/">Artistic Donor Walls: Use Design to Tell a Story</a> appeared first on <a href="https://www.ideationorange.com">Ideation</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>In 2014, the Detroit Institute of Arts (DIA) was in a dire position. As the city of Detroit was undergoing federal bankruptcy plans, the museum was in danger of losing their art collection. Fortunately, thanks to the generous donations from private donors, corporations, and foundations, the museum’s treasures were protected from creditors; through what became known as the “Grand Bargain.” The DIA engaged Ideation to create an artistic donor wall to recognize the donors that contributed an astonishing $100 million to the unprecedented “Grand Bargain.”</p>
<p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-18445" src="https://www.ideationorange.com/wp-content/uploads/2017/01/iD17A_4038-copy.jpg" alt="" width="1413" height="943" srcset="https://www.ideationorange.com/wp-content/uploads/2017/01/iD17A_4038-copy.jpg 1413w, https://www.ideationorange.com/wp-content/uploads/2017/01/iD17A_4038-copy-300x200.jpg 300w, https://www.ideationorange.com/wp-content/uploads/2017/01/iD17A_4038-copy-768x513.jpg 768w, https://www.ideationorange.com/wp-content/uploads/2017/01/iD17A_4038-copy-1024x683.jpg 1024w, https://www.ideationorange.com/wp-content/uploads/2017/01/iD17A_4038-copy-700x467.jpg 700w" sizes="(max-width: 1413px) 100vw, 1413px" /></p>
<h6>Photo © 2017 Gene Meadows.</h6>
<p>&nbsp;</p>
<p>According to Ideation project leader, Michael Garavaglia “While recognizing these generous donors was of utmost importance, we all wanted to produce a work of art that would draw viewers in to understand and appreciate the story – how donors came to the rescue of art under a very creative arrangement.”</p>
<p>It began with a concept developed by DIA designers, Everett Keyser and Serene Arena. The concentric circles in the concept circles represented the ripple effect of the Grand Bargain that will be felt in the community for years to come. Ideation’s role was to help bring this concept to life-solving questions related to colors, materials, finishes, dimension, fabrication techniques, sizing and ultimately, the installation.</p>
<p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-18661" src="https://www.ideationorange.com/wp-content/uploads/2017/07/1216-DIA-prototype-02.jpg" alt="" width="1800" height="1276" srcset="https://www.ideationorange.com/wp-content/uploads/2017/07/1216-DIA-prototype-02.jpg 1800w, https://www.ideationorange.com/wp-content/uploads/2017/07/1216-DIA-prototype-02-300x213.jpg 300w, https://www.ideationorange.com/wp-content/uploads/2017/07/1216-DIA-prototype-02-768x544.jpg 768w, https://www.ideationorange.com/wp-content/uploads/2017/07/1216-DIA-prototype-02-1024x726.jpg 1024w, https://www.ideationorange.com/wp-content/uploads/2017/07/1216-DIA-prototype-02-700x496.jpg 700w" sizes="(max-width: 1800px) 100vw, 1800px" /></p>
<h6>Donor name tiles floating above their respective rings formed by their own name in a raised overlapping pattern.</h6>
<p>&nbsp;</p>
<p>As the DIA was scheduling a special event to unveil the installation and recognize the key donors, Ideation’s creation of a master plan to timely usher the team through the steps of concept refinement, prototyping, engineering, production, and installation in 4 months was critical for an on-time completion.</p>
<p>Prototyping of key elements was a high-value step to make everyone involved comfortable with the fit, finish and overall effect. Donor names appeared to float right off the wall by using hidden stud-mount attachments with a stand-off. The bottom layer of textured “ring panels” had pre-aligned placement holes to serve as a precise placement pattern when installing the top layer of donor panels.</p>
<p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-18447" src="https://www.ideationorange.com/wp-content/uploads/2017/01/iD17A_4032.jpg" alt="" width="800" height="1200" srcset="https://www.ideationorange.com/wp-content/uploads/2017/01/iD17A_4032.jpg 800w, https://www.ideationorange.com/wp-content/uploads/2017/01/iD17A_4032-200x300.jpg 200w, https://www.ideationorange.com/wp-content/uploads/2017/01/iD17A_4032-768x1152.jpg 768w, https://www.ideationorange.com/wp-content/uploads/2017/01/iD17A_4032-683x1024.jpg 683w, https://www.ideationorange.com/wp-content/uploads/2017/01/iD17A_4032-700x1050.jpg 700w" sizes="(max-width: 800px) 100vw, 800px" /></p>
<h6>Photo © 2017 Gene Meadows.</h6>
<p>&nbsp;</p>
<p>“Sweating the details is one of our core values and this project gave us plenty of details to sweat,” said Garavaglia.  “A non-directional random orbital finish was chosen for the aluminum surfaces to produce uniform color and tone from all viewing angles. Solid aluminum dimensional panels were cut into rings and routed to varying depths with both recessed and raised graphic elements. The dark bronze used for the donor names is a nice contrast against the aluminum and added warmth. It also subtly tied in with the bronze colors used in the existing donor recognition systems throughout the museum. Having the rings span two walls across a 90-degree angle required a high level of precision in the design and fabrication to achieve a perfect fit.”</p>
<p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-18662" src="https://www.ideationorange.com/wp-content/uploads/2017/07/1216-DIA-install-08.jpg" alt="" width="1800" height="1350" srcset="https://www.ideationorange.com/wp-content/uploads/2017/07/1216-DIA-install-08.jpg 1800w, https://www.ideationorange.com/wp-content/uploads/2017/07/1216-DIA-install-08-300x225.jpg 300w, https://www.ideationorange.com/wp-content/uploads/2017/07/1216-DIA-install-08-768x576.jpg 768w, https://www.ideationorange.com/wp-content/uploads/2017/07/1216-DIA-install-08-1024x768.jpg 1024w, https://www.ideationorange.com/wp-content/uploads/2017/07/1216-DIA-install-08-360x270.jpg 360w, https://www.ideationorange.com/wp-content/uploads/2017/07/1216-DIA-install-08-800x600.jpg 800w, https://www.ideationorange.com/wp-content/uploads/2017/07/1216-DIA-install-08-700x525.jpg 700w" sizes="(max-width: 1800px) 100vw, 1800px" /></p>
<h6>Installation occurred over a 3 day period.  Precise patterns were created and used to drill hundreds of holes necessary for attachment points.</h6>
<p>&nbsp;</p>
<p>Garavaglia and his team made several visits to the site to plan the installation and identify any obstacles prior to the installation. One of these obstacles was an electrical outlet to the lower right of the installation which could not be removed. Ideation collaborated with the DIA facilities team to recess and cover the outlet to keep it from distracting the piece.</p>
<p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-18663" src="https://www.ideationorange.com/wp-content/uploads/2017/07/1216-DIA-install-03.jpg" alt="" width="1800" height="1103" srcset="https://www.ideationorange.com/wp-content/uploads/2017/07/1216-DIA-install-03.jpg 1800w, https://www.ideationorange.com/wp-content/uploads/2017/07/1216-DIA-install-03-300x184.jpg 300w, https://www.ideationorange.com/wp-content/uploads/2017/07/1216-DIA-install-03-768x471.jpg 768w, https://www.ideationorange.com/wp-content/uploads/2017/07/1216-DIA-install-03-1024x627.jpg 1024w, https://www.ideationorange.com/wp-content/uploads/2017/07/1216-DIA-install-03-700x429.jpg 700w" sizes="(max-width: 1800px) 100vw, 1800px" /></p>
<h6>Hand placement of individual donor plaques on their respective rings.</h6>
<p>&nbsp;</p>
<p>By the end of the project, the Ideation team felt the pride they were hoping to evoke with the artistic donor wall.  “As we were doing our final post installation review, the installation was visible to the public – everyone who came into the courtyard was instantly drawn to it and wanting to interact with it,” said Garavaglia.</p>
<p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-18664" src="https://www.ideationorange.com/wp-content/uploads/2017/07/1216-DIA-01.jpg" alt="" width="1800" height="1414" srcset="https://www.ideationorange.com/wp-content/uploads/2017/07/1216-DIA-01.jpg 1800w, https://www.ideationorange.com/wp-content/uploads/2017/07/1216-DIA-01-300x236.jpg 300w, https://www.ideationorange.com/wp-content/uploads/2017/07/1216-DIA-01-768x603.jpg 768w, https://www.ideationorange.com/wp-content/uploads/2017/07/1216-DIA-01-1024x804.jpg 1024w, https://www.ideationorange.com/wp-content/uploads/2017/07/1216-DIA-01-700x550.jpg 700w" sizes="(max-width: 1800px) 100vw, 1800px" /></p>
<h6>A narrative label cast from 1/4&#8243; thick aluminum with recessed and paint filled copy.</h6>
<p>&nbsp;</p>
<p><em>“The placement and location of the display is very attractive as most visitors pass by when visiting the museum. Its style contrasts with our other signage and like a target draws people to the wall and focuses their attention on the wall and our story.</em></p>
<p><em>The wall looks like a piece of art. From a distance a visitor only sees the general shape and color. They go to look closer at the “piece” and see that it’s signage, but then look and view it like artwork. Reading the “label” and looking intently at the names printed on the wall and making out the details. This interaction is unique and helps make the sign part of the museum’s collection.”</em>  <strong>Stepanie Rondy, Campaign Officer, Detroit Institute of Arts.</strong></p>
<p>According to Ideation President, Daren Bossenberger, &#8220;<a href="https://www.ideationorange.com/design-a-donor-wall/" target="_blank" rel="noopener">artistic donor walls</a> use design to not just recognize donors, but to draw people in to experience a story, a story in which the donors were the main characters.  The design should help tell the story.&#8221;</p>
<p>&nbsp;</p>
<p><strong>See how Ideation provided <a href="https://www.ideationorange.com/dia-creating-neighborhood-buzz/" target="_blank" rel="noopener">outdoor signs and graphics </a>to create a buzz in the neighborhood around the Detroit Institute of Arts.</strong></p>
<p>The post <a href="https://www.ideationorange.com/dia-art-and-donor-appreciation/">Artistic Donor Walls: Use Design to Tell a Story</a> appeared first on <a href="https://www.ideationorange.com">Ideation</a>.</p>
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		<title>Logicalis: Making Walls Talk</title>
		<link>https://www.ideationorange.com/logicalis-mixing-digital-branded-office-space/</link>
		
		<dc:creator><![CDATA[tempadmin]]></dc:creator>
		<pubDate>Tue, 14 Feb 2017 21:10:55 +0000</pubDate>
				<category><![CDATA[corporations]]></category>
		<category><![CDATA[interior signage]]></category>
		<category><![CDATA[professional services]]></category>
		<guid isPermaLink="false">https://ideationorange.com/?p=18475</guid>

					<description><![CDATA[<p>Logicalis, a global technology firm contacted us to help tell their story in their office environment.  Other goals included: Energizing the space and making it feel like Logicalis. Tastefully integrating digital displays that would help tell the story. Bringing more privacy to glass walls of conference rooms and offices. &#160; Stories of successful partnerships told with dimensional letters, [&#8230;]</p>
<p>The post <a href="https://www.ideationorange.com/logicalis-mixing-digital-branded-office-space/">Logicalis: Making Walls Talk</a> appeared first on <a href="https://www.ideationorange.com">Ideation</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>Logicalis, a global technology firm contacted us to help tell their story in their office environment.  Other goals included:</p>
<ul>
<li>Energizing the space and making it feel like Logicalis.</li>
<li>Tastefully integrating digital displays that would help tell the story.</li>
<li>Bringing more privacy to glass walls of conference rooms and offices.</li>
</ul>
<p>&nbsp;</p>
<p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-18491" src="https://www.ideationorange.com/wp-content/uploads/2017/02/2016-LOG-int-03_edit.jpg" alt="" width="1800" height="1200" srcset="https://www.ideationorange.com/wp-content/uploads/2017/02/2016-LOG-int-03_edit.jpg 1800w, https://www.ideationorange.com/wp-content/uploads/2017/02/2016-LOG-int-03_edit-300x200.jpg 300w, https://www.ideationorange.com/wp-content/uploads/2017/02/2016-LOG-int-03_edit-768x512.jpg 768w, https://www.ideationorange.com/wp-content/uploads/2017/02/2016-LOG-int-03_edit-1024x683.jpg 1024w, https://www.ideationorange.com/wp-content/uploads/2017/02/2016-LOG-int-03_edit-700x467.jpg 700w" sizes="(max-width: 1800px) 100vw, 1800px" /></p>
<h6>Stories of successful partnerships told with dimensional letters, custom-designed wall paper with pearl finish and digital displays.</h6>
<p>&nbsp;</p>
<p>For Logicalis, a technology company, telling their story naturally involved an extensive use of interactive touch screens and <a href="https://www.ideationorange.com/lansing-sign-company" target="_blank" rel="noopener">digital displays.</a></p>
<p>According to Ideation’s Michelle Lannoo, “Our goal was for the digital displays and the environment to work together.  It was important for the walls to be <a href="https://www.ideationorange.com/our-process-space-branding" target="_blank" rel="noopener">part of the story</a> without stealing attention from the content on the displays. Accordingly, we were very thoughtful about the words, textures and patterns surrounding the displays.”</p>
<p>&nbsp;</p>
<p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-18490" src="https://www.ideationorange.com/wp-content/uploads/2017/02/2016-LOG-int-02_edit.jpg" alt="" width="1800" height="1200" srcset="https://www.ideationorange.com/wp-content/uploads/2017/02/2016-LOG-int-02_edit.jpg 1800w, https://www.ideationorange.com/wp-content/uploads/2017/02/2016-LOG-int-02_edit-300x200.jpg 300w, https://www.ideationorange.com/wp-content/uploads/2017/02/2016-LOG-int-02_edit-768x512.jpg 768w, https://www.ideationorange.com/wp-content/uploads/2017/02/2016-LOG-int-02_edit-1024x683.jpg 1024w, https://www.ideationorange.com/wp-content/uploads/2017/02/2016-LOG-int-02_edit-700x467.jpg 700w" sizes="(max-width: 1800px) 100vw, 1800px" /></p>
<h6>Customer success stories around the globe told with custom-designed wall paper with pique finish, laser cut dimensional letters and interactive displays.</h6>
<p>&nbsp;</p>
<p>According to Ideation&#8217;s Creative Director, Jon Moses, “Once the story was mapped to the wall surfaces and we knew which part of the story needed to be told where we designed a single visual melody that could be used throughout the space to unify the experience.  We achieved this with a custom-designed linear bar pattern that took into consideration existing floor patterns and architectural elements.  We liked that it also had an analytical feel to it, like blocks of data.&#8221;</p>
<p>We then designed variations of this visual melody for specific parts of the story or application.  For example, this pattern became an abstract global map on the wall that told the story of the company’s global reach and a multi-layered pattern to increase privacy on glass walls.”</p>
<p>&nbsp;</p>
<p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-18492" src="https://www.ideationorange.com/wp-content/uploads/2017/02/2016-LOG-int-04_edit.jpg" alt="" width="1800" height="1200" srcset="https://www.ideationorange.com/wp-content/uploads/2017/02/2016-LOG-int-04_edit.jpg 1800w, https://www.ideationorange.com/wp-content/uploads/2017/02/2016-LOG-int-04_edit-300x200.jpg 300w, https://www.ideationorange.com/wp-content/uploads/2017/02/2016-LOG-int-04_edit-768x512.jpg 768w, https://www.ideationorange.com/wp-content/uploads/2017/02/2016-LOG-int-04_edit-1024x683.jpg 1024w, https://www.ideationorange.com/wp-content/uploads/2017/02/2016-LOG-int-04_edit-700x467.jpg 700w" sizes="(max-width: 1800px) 100vw, 1800px" /></p>
<h6>Custom-designed privacy graphic for glass walls from two layers of etched silver and transparent red window films.</h6>
<p>&nbsp;</p>
<p>Attention was paid to both form and function when it came to increasing the level of privacy on the many glass walls throughout the space.  According to Jon Moses, &#8220;We wanted the solution to feel like the rest of the space while offering the right balance between privacy and openness.  The client loved the glass and wanted a little more privacy but not what they called a &#8216;shower curtain.'&#8221; To solve this, Ideation’s Michelle Lannoo brought a variation of the visual melody to glass with two layers of Oracal 8510 etched silver fine-grain film that was applied to both sides of the glass. A more literal touch of the Logicalis brand was applied with a single bar of transparent red film.</p>
<p>&nbsp;</p>
<p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-18493" src="https://www.ideationorange.com/wp-content/uploads/2017/02/2016-LOG-int-05_edit.jpg" alt="" width="1800" height="1200" srcset="https://www.ideationorange.com/wp-content/uploads/2017/02/2016-LOG-int-05_edit.jpg 1800w, https://www.ideationorange.com/wp-content/uploads/2017/02/2016-LOG-int-05_edit-300x200.jpg 300w, https://www.ideationorange.com/wp-content/uploads/2017/02/2016-LOG-int-05_edit-768x512.jpg 768w, https://www.ideationorange.com/wp-content/uploads/2017/02/2016-LOG-int-05_edit-1024x683.jpg 1024w, https://www.ideationorange.com/wp-content/uploads/2017/02/2016-LOG-int-05_edit-700x467.jpg 700w" sizes="(max-width: 1800px) 100vw, 1800px" /></p>
<p>&nbsp;</p>
<p>Client confidence in the design was achieved prior to production and installation with full-scale prototypes on 4’ clear acrylic panels that could be positioned in various locations throughout the space to test transparency and the effect of lighting.</p>
<p>According to Michelle, “While the effect may appear random, it is anything but.  There is a single base layer of film installed at the width and elevation on all glass walls throughout the office. The second layer of the design extends above and below the base layer.  The base layer brought a calm consistency to the design while also simplifying the installation by establishing a consistent baseline.”</p>
<p>&nbsp;</p>
<p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-18425" src="https://www.ideationorange.com/wp-content/uploads/2017/01/2016-LOG-int-06.jpg" alt="" width="1800" height="1200" srcset="https://www.ideationorange.com/wp-content/uploads/2017/01/2016-LOG-int-06.jpg 1800w, https://www.ideationorange.com/wp-content/uploads/2017/01/2016-LOG-int-06-300x200.jpg 300w, https://www.ideationorange.com/wp-content/uploads/2017/01/2016-LOG-int-06-768x512.jpg 768w, https://www.ideationorange.com/wp-content/uploads/2017/01/2016-LOG-int-06-1024x683.jpg 1024w, https://www.ideationorange.com/wp-content/uploads/2017/01/2016-LOG-int-06-700x467.jpg 700w" sizes="(max-width: 1800px) 100vw, 1800px" /></p>
<h6>Custom-designed privacy graphic applied to huddle rooms.</h6>
<p>&nbsp;</p>
<p>The Logicalis team came up with the words to name their huddle rooms.  By bringing the names to the glass design, we increased the energy level, made the space feel like them, and told their story more clearly and visibly than with a traditional <a href="https://www.ideationorange.com/plaques/" target="_blank" rel="noopener">wall plaque</a> next to the door.</p>
<p>&nbsp;</p>
<p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-18426" src="https://www.ideationorange.com/wp-content/uploads/2017/01/2016-LOG-int-07.jpg" alt="" width="1200" height="1800" srcset="https://www.ideationorange.com/wp-content/uploads/2017/01/2016-LOG-int-07.jpg 1200w, https://www.ideationorange.com/wp-content/uploads/2017/01/2016-LOG-int-07-200x300.jpg 200w, https://www.ideationorange.com/wp-content/uploads/2017/01/2016-LOG-int-07-768x1152.jpg 768w, https://www.ideationorange.com/wp-content/uploads/2017/01/2016-LOG-int-07-683x1024.jpg 683w, https://www.ideationorange.com/wp-content/uploads/2017/01/2016-LOG-int-07-700x1050.jpg 700w" sizes="(max-width: 1200px) 100vw, 1200px" /></p>
<p>&nbsp;</p>
<p>During the discovery phase of the project, it was learned that some of the clear glass walls had also proven to be a safety concern.  This was solved with a simple stripe of transparent red film.</p>
<p>&nbsp;</p>
<p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-18494" src="https://www.ideationorange.com/wp-content/uploads/2017/02/2016-LOG-int-08_edit.jpg" alt="" width="1800" height="1200" srcset="https://www.ideationorange.com/wp-content/uploads/2017/02/2016-LOG-int-08_edit.jpg 1800w, https://www.ideationorange.com/wp-content/uploads/2017/02/2016-LOG-int-08_edit-300x200.jpg 300w, https://www.ideationorange.com/wp-content/uploads/2017/02/2016-LOG-int-08_edit-768x512.jpg 768w, https://www.ideationorange.com/wp-content/uploads/2017/02/2016-LOG-int-08_edit-1024x683.jpg 1024w, https://www.ideationorange.com/wp-content/uploads/2017/02/2016-LOG-int-08_edit-700x467.jpg 700w" sizes="(max-width: 1800px) 100vw, 1800px" /></p>
<p>&nbsp;</p>
<p>The values of the company were told on two separate walls.  While<a href="https://www.ideationorange.com/montys-beef-farm-to-facade-design/" target="_blank" rel="noopener"> digital display</a> told stories about the values in action, the three core values and other brand words were intended to feel more enduring.</p>
<p>&nbsp;</p>
<p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-18488" src="https://www.ideationorange.com/wp-content/uploads/2017/02/2016-LOG-int-09_edit.jpg" alt="" width="1800" height="1218" srcset="https://www.ideationorange.com/wp-content/uploads/2017/02/2016-LOG-int-09_edit.jpg 1800w, https://www.ideationorange.com/wp-content/uploads/2017/02/2016-LOG-int-09_edit-300x203.jpg 300w, https://www.ideationorange.com/wp-content/uploads/2017/02/2016-LOG-int-09_edit-768x520.jpg 768w, https://www.ideationorange.com/wp-content/uploads/2017/02/2016-LOG-int-09_edit-1024x693.jpg 1024w, https://www.ideationorange.com/wp-content/uploads/2017/02/2016-LOG-int-09_edit-700x474.jpg 700w" sizes="(max-width: 1800px) 100vw, 1800px" /></p>
<h6>Company values expressed in 376 characters in 4 heights and 3 depths from precision laser-cut acrylic, finished to brand colors.</h6>
<p>&nbsp;</p>
<p>According to Ideation designer, Michelle Lannoo, “In keeping with our visual melody or theme throughout the space, for this wall, I let the words be the linear block pattern we were used elsewhere. In this application the pattern became 3-dimensional.  The 376 letters were produced in 4 different heights and 3 different thicknesses.  To bring attention to the 3 core values, we layered the laser-cut letters and made the base layer their glossy red brand color while using a matte white finish on the first layer.  By using the same matte finish on the letter surfaces as the wall, it feels like the letters are part of the wall, increasing that sense of permanency.&#8221;</p>
<p>&nbsp;</p>
<p>Photos © 2016 Gene Meadows</p>
<p>The post <a href="https://www.ideationorange.com/logicalis-mixing-digital-branded-office-space/">Logicalis: Making Walls Talk</a> appeared first on <a href="https://www.ideationorange.com">Ideation</a>.</p>
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		<title>Outfield Lofts: Custom Wood ADA Signs Brand Ballpark Lofts</title>
		<link>https://www.ideationorange.com/outfield-lofts-custom-wood-ada-signs-brand-ballpark-lofts/</link>
		
		<dc:creator><![CDATA[tempadmin]]></dc:creator>
		<pubDate>Mon, 26 Sep 2016 16:40:24 +0000</pubDate>
				<category><![CDATA[builders & developers]]></category>
		<category><![CDATA[exterior signage]]></category>
		<category><![CDATA[interior signage]]></category>
		<category><![CDATA[real estate]]></category>
		<category><![CDATA[wayfinding]]></category>
		<guid isPermaLink="false">https://ideationorange.com/?p=18254</guid>

					<description><![CDATA[<p>Ideation was asked by Gillespie Group to design and produce custom signage for their new loft style apartments overlooking the outfield of Lansing’s minor league ballpark, home of the Lugnuts! According to Ideation’s Jon Moses, “the interior design had a rustic modern feel with reclaimed wood used throughout the space. We wanted the wayfinding and [&#8230;]</p>
<p>The post <a href="https://www.ideationorange.com/outfield-lofts-custom-wood-ada-signs-brand-ballpark-lofts/">Outfield Lofts: Custom Wood ADA Signs Brand Ballpark Lofts</a> appeared first on <a href="https://www.ideationorange.com">Ideation</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><strong>Ideation</strong> was asked by <strong>Gillespie Group</strong> to design and produce custom signage for their new loft style apartments overlooking the outfield of<a href="https://www.ideationorange.com/lansing-sign-company" target="_blank" rel="noopener"> Lansing’s</a> minor league ballpark, home of the Lugnuts!</p>
<p><img loading="lazy" decoding="async" class="alignnone wp-image-18192 size-full" src="https://www.ideationorange.com/wp-content/uploads/2016/08/04-ggol.jpg" alt="outfield lofts" width="1800" height="1350" srcset="https://www.ideationorange.com/wp-content/uploads/2016/08/04-ggol.jpg 1800w, https://www.ideationorange.com/wp-content/uploads/2016/08/04-ggol-300x225.jpg 300w, https://www.ideationorange.com/wp-content/uploads/2016/08/04-ggol-768x576.jpg 768w, https://www.ideationorange.com/wp-content/uploads/2016/08/04-ggol-1024x768.jpg 1024w, https://www.ideationorange.com/wp-content/uploads/2016/08/04-ggol-360x270.jpg 360w, https://www.ideationorange.com/wp-content/uploads/2016/08/04-ggol-800x600.jpg 800w, https://www.ideationorange.com/wp-content/uploads/2016/08/04-ggol-700x525.jpg 700w" sizes="(max-width: 1800px) 100vw, 1800px" /></p>
<p>According to Ideation’s Jon Moses, “the interior design had a rustic modern feel with reclaimed wood used throughout the space. We wanted the wayfinding and room identification signage to be an extension of the overall design rather than just a functional necessity. Our goal was for the custom signage to help <a href="https://www.ideationorange.com/our-process-space-branding" target="_blank" rel="noopener">brand the space</a>.”</p>
<p>&nbsp;</p>
<p class="ABLOCKPARA"><img loading="lazy" decoding="async" class="alignnone size-full wp-image-18194" src="https://www.ideationorange.com/wp-content/uploads/2016/08/06-ggol.jpg" alt="06-ggol" width="1800" height="1252" srcset="https://www.ideationorange.com/wp-content/uploads/2016/08/06-ggol.jpg 1800w, https://www.ideationorange.com/wp-content/uploads/2016/08/06-ggol-300x209.jpg 300w, https://www.ideationorange.com/wp-content/uploads/2016/08/06-ggol-768x534.jpg 768w, https://www.ideationorange.com/wp-content/uploads/2016/08/06-ggol-1024x712.jpg 1024w, https://www.ideationorange.com/wp-content/uploads/2016/08/06-ggol-700x487.jpg 700w" sizes="(max-width: 1800px) 100vw, 1800px" /></p>
<p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-18193" src="https://www.ideationorange.com/wp-content/uploads/2016/08/05-ggol.jpg" alt="05-ggol" width="1800" height="1350" srcset="https://www.ideationorange.com/wp-content/uploads/2016/08/05-ggol.jpg 1800w, https://www.ideationorange.com/wp-content/uploads/2016/08/05-ggol-300x225.jpg 300w, https://www.ideationorange.com/wp-content/uploads/2016/08/05-ggol-768x576.jpg 768w, https://www.ideationorange.com/wp-content/uploads/2016/08/05-ggol-1024x768.jpg 1024w, https://www.ideationorange.com/wp-content/uploads/2016/08/05-ggol-360x270.jpg 360w, https://www.ideationorange.com/wp-content/uploads/2016/08/05-ggol-800x600.jpg 800w, https://www.ideationorange.com/wp-content/uploads/2016/08/05-ggol-700x525.jpg 700w" sizes="(max-width: 1800px) 100vw, 1800px" /></p>
<p>Room identification signs produced from reclaimed wood with direct-to-surface printed graphics and applied raised lettering and Grade 2 braille.</p>
<p>“Rather than fake the wood look with traditional sign laminates, our team wanted to use the same imperfect, reclaimed wood used for common area wall surfaces. After several prototypes, everyone was very pleased with the results!” Jon Moses, Ideation.</p>
<p>&nbsp;</p>
<p class="ABLOCKPARA"><img loading="lazy" decoding="async" class="alignnone size-full wp-image-18195" src="https://www.ideationorange.com/wp-content/uploads/2016/08/07-ggol.jpg" alt="07-ggol" width="1443" height="1920" srcset="https://www.ideationorange.com/wp-content/uploads/2016/08/07-ggol.jpg 1800w, https://www.ideationorange.com/wp-content/uploads/2016/08/07-ggol-225x300.jpg 225w, https://www.ideationorange.com/wp-content/uploads/2016/08/07-ggol-768x1022.jpg 768w, https://www.ideationorange.com/wp-content/uploads/2016/08/07-ggol-770x1024.jpg 770w, https://www.ideationorange.com/wp-content/uploads/2016/08/07-ggol-700x931.jpg 700w" sizes="(max-width: 1443px) 100vw, 1443px" /></p>
<p class="ABLOCKPARA">A second complementary style sign was designed and produced from frosted black acrylic for walls with wood background and for utility signs to help balance the overall sign program cost.</p>
<p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-18280" src="https://www.ideationorange.com/wp-content/uploads/2016/09/12-ggol-smaller.jpg" alt="12-ggol-smaller" width="1445" height="1920" srcset="https://www.ideationorange.com/wp-content/uploads/2016/09/12-ggol-smaller.jpg 1445w, https://www.ideationorange.com/wp-content/uploads/2016/09/12-ggol-smaller-226x300.jpg 226w, https://www.ideationorange.com/wp-content/uploads/2016/09/12-ggol-smaller-768x1020.jpg 768w, https://www.ideationorange.com/wp-content/uploads/2016/09/12-ggol-smaller-771x1024.jpg 771w, https://www.ideationorange.com/wp-content/uploads/2016/09/12-ggol-smaller-700x930.jpg 700w" sizes="(max-width: 1445px) 100vw, 1445px" /></p>
<p class="ABLOCKPARA">Nine foot tall floor numbers were hand painted to walls outside the elevator doors.</p>
<p><span class="full-image-block ssNonEditable"><span class="full-image-block ssNonEditable"> </span></span></p>
<p class="ABLOCKPARA"><img loading="lazy" decoding="async" class="alignnone size-full wp-image-18198" src="https://www.ideationorange.com/wp-content/uploads/2016/08/10-ggol.jpg" alt="10-ggol" width="1800" height="1112" srcset="https://www.ideationorange.com/wp-content/uploads/2016/08/10-ggol.jpg 1800w, https://www.ideationorange.com/wp-content/uploads/2016/08/10-ggol-300x185.jpg 300w, https://www.ideationorange.com/wp-content/uploads/2016/08/10-ggol-768x474.jpg 768w, https://www.ideationorange.com/wp-content/uploads/2016/08/10-ggol-1024x633.jpg 1024w, https://www.ideationorange.com/wp-content/uploads/2016/08/10-ggol-700x432.jpg 700w" sizes="(max-width: 1800px) 100vw, 1800px" /></p>
<p class="ABLOCKPARA">A view of the outfield lofts from behind home plate.</p>
<p>&nbsp;</p>
<p class="ABLOCKPARA"><img loading="lazy" decoding="async" class="alignnone size-full wp-image-18199" src="https://www.ideationorange.com/wp-content/uploads/2016/08/11-ggol.jpg" alt="11-ggol" width="1440" height="1920" srcset="https://www.ideationorange.com/wp-content/uploads/2016/08/11-ggol.jpg 1800w, https://www.ideationorange.com/wp-content/uploads/2016/08/11-ggol-225x300.jpg 225w, https://www.ideationorange.com/wp-content/uploads/2016/08/11-ggol-768x1024.jpg 768w, https://www.ideationorange.com/wp-content/uploads/2016/08/11-ggol-600x800.jpg 600w, https://www.ideationorange.com/wp-content/uploads/2016/08/11-ggol-700x933.jpg 700w" sizes="(max-width: 1440px) 100vw, 1440px" /></p>
<p class="ABLOCKPARA">3’ tall steel numbers were fabricated to recognize the distance from home plate to the exterior of the lofts.</p>
<p>&nbsp;</p>
<p class="ABLOCKPARA"><img loading="lazy" decoding="async" class="alignnone size-full wp-image-18189" src="https://www.ideationorange.com/wp-content/uploads/2016/08/01-ggol.jpg" alt="01-ggol" width="1800" height="1181" srcset="https://www.ideationorange.com/wp-content/uploads/2016/08/01-ggol.jpg 1800w, https://www.ideationorange.com/wp-content/uploads/2016/08/01-ggol-300x197.jpg 300w, https://www.ideationorange.com/wp-content/uploads/2016/08/01-ggol-768x504.jpg 768w, https://www.ideationorange.com/wp-content/uploads/2016/08/01-ggol-1024x672.jpg 1024w, https://www.ideationorange.com/wp-content/uploads/2016/08/01-ggol-700x459.jpg 700w" sizes="(max-width: 1800px) 100vw, 1800px" /></p>
<p>The exterior main entrance was branded with freestanding ½” thick aluminum letters above the canopy.</p>
<p>“Beyond the traditional value of making sure people know where to go when visiting and being an ADA compliant solution, our design added value to the environment by serving as an artistic element. Our goal was that the custom signage and environment would make residents proud to live there and visitors want to live there.” Jon Moses, Ideation Orange.</p>
<p>The post <a href="https://www.ideationorange.com/outfield-lofts-custom-wood-ada-signs-brand-ballpark-lofts/">Outfield Lofts: Custom Wood ADA Signs Brand Ballpark Lofts</a> appeared first on <a href="https://www.ideationorange.com">Ideation</a>.</p>
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		<title>Bagger Dave&#8217;s: Designing Logos with Signage in Mind</title>
		<link>https://www.ideationorange.com/bagger-daves-designing-logos-signage-mind/</link>
		
		<dc:creator><![CDATA[tempadmin]]></dc:creator>
		<pubDate>Fri, 03 Jun 2016 17:58:56 +0000</pubDate>
				<category><![CDATA[brand & identity]]></category>
		<category><![CDATA[exterior signage]]></category>
		<category><![CDATA[food & drink]]></category>
		<category><![CDATA[interior signage]]></category>
		<guid isPermaLink="false">https://ideationorange.com/?p=17268</guid>

					<description><![CDATA[<p>With a growth plan involving the opening of new restaurants across the Midwest, Bagger Dave’s Burger Tavern turned to Ideation Orange to refine the logo design for optimal impact in signage. The original logo existed solely in a circular shape. Per Creative Director, Jon Moses, “working together with Krieger Klatt Architecture, we recognized that the logo [&#8230;]</p>
<p>The post <a href="https://www.ideationorange.com/bagger-daves-designing-logos-signage-mind/">Bagger Dave&#8217;s: Designing Logos with Signage in Mind</a> appeared first on <a href="https://www.ideationorange.com">Ideation</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>With a growth plan involving the opening of new restaurants across the Midwest, Bagger Dave’s Burger Tavern turned to Ideation Orange to refine the <a href="https://www.ideationorange.com/cornwall/" target="_blank" rel="noopener">logo design</a> for optimal impact in signage.</p>
<p><span class="full-image-block ssNonEditable"><img loading="lazy" decoding="async" class="alignnone size-full wp-image-18050" src="https://www.ideationorange.com/wp-content/uploads/2016/06/BD_original_logo.jpg" alt="BD_original_logo" width="300" height="275" /></span></p>
<p class="ABLOCKPARA"><span class="full-image-block ssNonEditable">The original logo existed solely in a circular shape. Per Creative Director, Jon Moses, “working together with Krieger Klatt Architecture, we recognized that the logo as a primary façade sign was restricting what could be done with the architecture and also had readability issues when sized to meet city sign allowances.  With future restaurants to be opened in both newly constructed standalone buildings and pre-existing buildings and storefronts, a much more expansive identity package was needed to appropriately brand the wide variety of spaces.”</span></p>
<p class="ABLOCKPARA"><span class="full-image-block ssNonEditable"><img loading="lazy" decoding="async" class="alignnone size-full wp-image-18052" src="https://www.ideationorange.com/wp-content/uploads/2016/06/BD_Brand_Identity-1.jpg" alt="BD_Brand_Identity" width="715" height="174" srcset="https://www.ideationorange.com/wp-content/uploads/2016/06/BD_Brand_Identity-1.jpg 715w, https://www.ideationorange.com/wp-content/uploads/2016/06/BD_Brand_Identity-1-300x73.jpg 300w, https://www.ideationorange.com/wp-content/uploads/2016/06/BD_Brand_Identity-1-700x170.jpg 700w" sizes="(max-width: 715px) 100vw, 715px" /></span></p>
<p class="ABLOCKPARA"><span class="full-image-block ssNonEditable">There were also goals of bringing out more of the brand’s personality and introducing a symbol that could be used to support<a href="https://www.ideationorange.com/our-process-brand-development" target="_blank" rel="noopener"> product branding</a> including craft beers and sodas. This was accomplished in an updated logo design incorporating a train, a symbol that has been part of the company’s story and interior design from the very beginning.</span></p>
<p class="ABLOCKPARA"><span class="full-image-block ssNonEditable"><img loading="lazy" decoding="async" class="alignnone size-full wp-image-18048" src="https://www.ideationorange.com/wp-content/uploads/2016/06/BD_Logo_Applications.jpg" alt="BD_Logo_Applications" width="715" height="731" srcset="https://www.ideationorange.com/wp-content/uploads/2016/06/BD_Logo_Applications.jpg 715w, https://www.ideationorange.com/wp-content/uploads/2016/06/BD_Logo_Applications-293x300.jpg 293w, https://www.ideationorange.com/wp-content/uploads/2016/06/BD_Logo_Applications-700x716.jpg 700w" sizes="(max-width: 715px) 100vw, 715px" /></span></p>
<p class="ABLOCKPARA"><span class="full-image-block ssNonEditable">Ideation designer, Michael Garavaglia worked collaboratively with Krieger Klatt Architects, developing and testing concepts of logos and signage in the context of their new standalone restaurant prototype as well as pre-existing buildings.  </span></p>
<p class="ABLOCKPARA"><span class="full-image-block ssNonEditable"><img loading="lazy" decoding="async" class="alignnone size-full wp-image-18046" src="https://www.ideationorange.com/wp-content/uploads/2016/06/BD_building_signage.jpg" alt="BD_building_signage" width="715" height="472" srcset="https://www.ideationorange.com/wp-content/uploads/2016/06/BD_building_signage.jpg 715w, https://www.ideationorange.com/wp-content/uploads/2016/06/BD_building_signage-300x198.jpg 300w, https://www.ideationorange.com/wp-content/uploads/2016/06/BD_building_signage-700x462.jpg 700w" sizes="(max-width: 715px) 100vw, 715px" /></span></p>
<p class="ABLOCKPARA">The final brand identity and comprehensive set of over 40 sign designs were packaged in a Brand &amp; Sign Manual that is used to guide appropriate signage usage for new locations.</p>
<p class="ABLOCKPARA"><span class="full-image-block ssNonEditable"><span class="full-image-block ssNonEditable"><img loading="lazy" decoding="async" class="alignnone size-full wp-image-18051" src="https://www.ideationorange.com/wp-content/uploads/2016/06/BD_Sign_Manual_Snapshot.jpg" alt="BD_Sign_Manual_Snapshot" width="715" height="640" srcset="https://www.ideationorange.com/wp-content/uploads/2016/06/BD_Sign_Manual_Snapshot.jpg 715w, https://www.ideationorange.com/wp-content/uploads/2016/06/BD_Sign_Manual_Snapshot-300x269.jpg 300w, https://www.ideationorange.com/wp-content/uploads/2016/06/BD_Sign_Manual_Snapshot-700x627.jpg 700w" sizes="(max-width: 715px) 100vw, 715px" /></span></span></p>
<p class="ABLOCKPARA"><span class="full-image-block ssNonEditable"><span class="full-image-block ssNonEditable"><img loading="lazy" decoding="async" class="alignnone size-full wp-image-17318" src="https://www.ideationorange.com/wp-content/uploads/2016/03/03.jpg" alt="03" width="1800" height="1201" srcset="https://www.ideationorange.com/wp-content/uploads/2016/03/03.jpg 1800w, https://www.ideationorange.com/wp-content/uploads/2016/03/03-300x200.jpg 300w, https://www.ideationorange.com/wp-content/uploads/2016/03/03-768x512.jpg 768w, https://www.ideationorange.com/wp-content/uploads/2016/03/03-1024x683.jpg 1024w, https://www.ideationorange.com/wp-content/uploads/2016/03/03-700x467.jpg 700w" sizes="(max-width: 1800px) 100vw, 1800px" /> <img loading="lazy" decoding="async" class="alignnone size-full wp-image-17317" src="https://www.ideationorange.com/wp-content/uploads/2016/03/02.jpg" alt="02" width="1800" height="1201" srcset="https://www.ideationorange.com/wp-content/uploads/2016/03/02.jpg 1800w, https://www.ideationorange.com/wp-content/uploads/2016/03/02-300x200.jpg 300w, https://www.ideationorange.com/wp-content/uploads/2016/03/02-768x512.jpg 768w, https://www.ideationorange.com/wp-content/uploads/2016/03/02-1024x683.jpg 1024w, https://www.ideationorange.com/wp-content/uploads/2016/03/02-700x467.jpg 700w" sizes="(max-width: 1800px) 100vw, 1800px" /> <img loading="lazy" decoding="async" class="alignnone size-full wp-image-17319" src="https://www.ideationorange.com/wp-content/uploads/2016/03/04.jpg" alt="04" width="1280" height="1920" srcset="https://www.ideationorange.com/wp-content/uploads/2016/03/04.jpg 1800w, https://www.ideationorange.com/wp-content/uploads/2016/03/04-200x300.jpg 200w, https://www.ideationorange.com/wp-content/uploads/2016/03/04-768x1152.jpg 768w, https://www.ideationorange.com/wp-content/uploads/2016/03/04-683x1024.jpg 683w, https://www.ideationorange.com/wp-content/uploads/2016/03/04-700x1050.jpg 700w" sizes="(max-width: 1280px) 100vw, 1280px" /> <img loading="lazy" decoding="async" class="alignnone size-full wp-image-17321" src="https://www.ideationorange.com/wp-content/uploads/2016/03/06.jpg" alt="06" width="1800" height="1201" srcset="https://www.ideationorange.com/wp-content/uploads/2016/03/06.jpg 1800w, https://www.ideationorange.com/wp-content/uploads/2016/03/06-300x200.jpg 300w, https://www.ideationorange.com/wp-content/uploads/2016/03/06-768x512.jpg 768w, https://www.ideationorange.com/wp-content/uploads/2016/03/06-1024x683.jpg 1024w, https://www.ideationorange.com/wp-content/uploads/2016/03/06-700x467.jpg 700w" sizes="(max-width: 1800px) 100vw, 1800px" /> <img loading="lazy" decoding="async" class="alignnone size-full wp-image-17320" src="https://www.ideationorange.com/wp-content/uploads/2016/03/05.jpg" alt="05" width="1280" height="1920" srcset="https://www.ideationorange.com/wp-content/uploads/2016/03/05.jpg 1800w, https://www.ideationorange.com/wp-content/uploads/2016/03/05-200x300.jpg 200w, https://www.ideationorange.com/wp-content/uploads/2016/03/05-768x1152.jpg 768w, https://www.ideationorange.com/wp-content/uploads/2016/03/05-683x1024.jpg 683w, https://www.ideationorange.com/wp-content/uploads/2016/03/05-700x1050.jpg 700w" sizes="(max-width: 1280px) 100vw, 1280px" /></span></span><span class="full-image-block ssNonEditable"><span class="full-image-block ssNonEditable"><br />
</span></span></p>
<p class="ABLOCKPARA">Photos ©2015 Gene Meadows</p>
<p>The post <a href="https://www.ideationorange.com/bagger-daves-designing-logos-signage-mind/">Bagger Dave&#8217;s: Designing Logos with Signage in Mind</a> appeared first on <a href="https://www.ideationorange.com">Ideation</a>.</p>
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		<title>Cacao Tree: Getting More Storefront Attention</title>
		<link>https://www.ideationorange.com/cacao-tree-getting-storefront-attention/</link>
		
		<dc:creator><![CDATA[tempadmin]]></dc:creator>
		<pubDate>Fri, 03 Jun 2016 17:54:38 +0000</pubDate>
				<category><![CDATA[exterior signage]]></category>
		<category><![CDATA[food & drink]]></category>
		<category><![CDATA[interior signage]]></category>
		<guid isPermaLink="false">https://ideationorange.com/?p=17266</guid>

					<description><![CDATA[<p>Michael Garavaglia and the team at Ideation Orange recently helped Cacao Tree Café get more storefront attention in busy Downtown Royal Oak.  Our friends at Cacao Tree Café called us to help tell their story on the exterior of their café. They serve up gourmet raw foods that cleanse, detox and rejuvenate. They make you [&#8230;]</p>
<p>The post <a href="https://www.ideationorange.com/cacao-tree-getting-storefront-attention/">Cacao Tree: Getting More Storefront Attention</a> appeared first on <a href="https://www.ideationorange.com">Ideation</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><span lang="en-US">Michael Garavaglia and the team at Ideation Orange recently helped Cacao Tree Café get more storefront attention in busy Downtown <a href="https://www.ideationorange.com/royal-oak-sign-company" target="_blank" rel="noopener">Royal Oak</a>. </span></p>
<p><span lang="en-US">Our friends at Cacao Tree Café called us to <a href="https://www.ideationorange.com/our-process-brand-development" target="_blank" rel="noopener">help tell their story</a> on the exterior of their café. They serve up gourmet raw foods that cleanse, detox and rejuvenate. They make you beautiful from the inside out. Our objective became to make them beautiful from the “outside in.” </span></p>
<p><span lang="en-US"><span class="full-image-block ssNonEditable"><img loading="lazy" decoding="async" class="alignnone size-full wp-image-18057" src="https://www.ideationorange.com/wp-content/uploads/2016/06/cacao-tree-21.png" alt="cacao tree 21" width="700" height="415" srcset="https://www.ideationorange.com/wp-content/uploads/2016/06/cacao-tree-21.png 700w, https://www.ideationorange.com/wp-content/uploads/2016/06/cacao-tree-21-300x178.png 300w" sizes="(max-width: 700px) 100vw, 700px" /></span></span></p>
<p><span lang="en-US">before</span></p>
<p><span lang="en-US"><span class="full-image-block ssNonEditable"><img loading="lazy" decoding="async" class="alignnone size-full wp-image-18058" src="https://www.ideationorange.com/wp-content/uploads/2016/06/cacao-tree-22.png" alt="cacao tree 22" width="700" height="415" srcset="https://www.ideationorange.com/wp-content/uploads/2016/06/cacao-tree-22.png 700w, https://www.ideationorange.com/wp-content/uploads/2016/06/cacao-tree-22-300x178.png 300w" sizes="(max-width: 700px) 100vw, 700px" /></span></span></p>
<p><span lang="en-US">after</span></p>
<p><span lang="en-US"><span class="full-image-block ssNonEditable"><img loading="lazy" decoding="async" class="alignnone size-full wp-image-18059" src="https://www.ideationorange.com/wp-content/uploads/2016/06/cacao-tree-23.jpg" alt="cacao tree 23" width="700" height="415" srcset="https://www.ideationorange.com/wp-content/uploads/2016/06/cacao-tree-23.jpg 700w, https://www.ideationorange.com/wp-content/uploads/2016/06/cacao-tree-23-300x178.jpg 300w" sizes="(max-width: 700px) 100vw, 700px" /></span></span></p>
<p><span lang="en-US">Cacao Tree Café occupies a wedge-shaped storefront in a walkable downtown setting. With just a sliver of its primary façade facing the street, it was easy to miss. A combination of projecting blade signs, façade lettering and window graphics was developed to maximize impact within the city’s sign ordinance and the client’s budget. In the process, ideation refined Cacao Tree Café’s logo, color palette and typography.</span></p>
<p><span class="full-image-block ssNonEditable"><img loading="lazy" decoding="async" class="alignnone size-full wp-image-18060" src="https://www.ideationorange.com/wp-content/uploads/2016/06/cacao-tree-24.jpg" alt="cacao tree 24" width="700" height="415" srcset="https://www.ideationorange.com/wp-content/uploads/2016/06/cacao-tree-24.jpg 700w, https://www.ideationorange.com/wp-content/uploads/2016/06/cacao-tree-24-300x178.jpg 300w" sizes="(max-width: 700px) 100vw, 700px" /></span></p>
<p><span lang="en-US">Large windows on the West elevation were used to capture the eyes of both vehicles and pedestrians heading East on busy Fourth </span><span lang="en-US">Street. Fresh green and warm gold colors were used to stand out against the glass, a solution that delivers big impact at a low cost.</span></p>
<p><span lang="en-US"><span class="full-image-block ssNonEditable"><img loading="lazy" decoding="async" class="alignnone size-full wp-image-18061" src="https://www.ideationorange.com/wp-content/uploads/2016/06/cacao-tree-25.jpg" alt="cacao tree 25" width="700" height="415" srcset="https://www.ideationorange.com/wp-content/uploads/2016/06/cacao-tree-25.jpg 700w, https://www.ideationorange.com/wp-content/uploads/2016/06/cacao-tree-25-300x178.jpg 300w" sizes="(max-width: 700px) 100vw, 700px" /></span></span></p>
<p><span lang="en-US">Simple, projecting blade signs were used at the corners of the building to catch the eyes of hungry pedestrians. </span></p>
<p><span lang="en-US"><span class="full-image-block ssNonEditable"><img loading="lazy" decoding="async" class="alignnone size-full wp-image-18062" src="https://www.ideationorange.com/wp-content/uploads/2016/06/cacao-tree-26.jpg" alt="cacao tree 26" width="700" height="1050" srcset="https://www.ideationorange.com/wp-content/uploads/2016/06/cacao-tree-26.jpg 700w, https://www.ideationorange.com/wp-content/uploads/2016/06/cacao-tree-26-200x300.jpg 200w, https://www.ideationorange.com/wp-content/uploads/2016/06/cacao-tree-26-683x1024.jpg 683w" sizes="(max-width: 700px) 100vw, 700px" /></span><br />
The ideation team incorporated a traditional Mayan illustration as a large window display graphic, accenting the client’s love of the Cacao Tree and it’s Central American roots. </span></p>
<p><span class="full-image-block ssNonEditable"><img loading="lazy" decoding="async" class="alignnone size-full wp-image-18063" src="https://www.ideationorange.com/wp-content/uploads/2016/06/cacao-tree-27.jpg" alt="cacao tree 27" width="700" height="415" srcset="https://www.ideationorange.com/wp-content/uploads/2016/06/cacao-tree-27.jpg 700w, https://www.ideationorange.com/wp-content/uploads/2016/06/cacao-tree-27-300x178.jpg 300w" sizes="(max-width: 700px) 100vw, 700px" /></span></p>
<p lang="en-US">Next time you’re in Royal Oak, stop in and rejuvenate with raw hand-made chocolates, super-food smoothies and elixirs, organic soups, salads and sandwiches! You can also see how <a href="https://www.ideationorange.com/business-signage-ideas/" target="_blank" rel="noopener">business signage</a> defines a business.</p>
<p>The post <a href="https://www.ideationorange.com/cacao-tree-getting-storefront-attention/">Cacao Tree: Getting More Storefront Attention</a> appeared first on <a href="https://www.ideationorange.com">Ideation</a>.</p>
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		<title>Declaire Lamacchia Orthopaedic Institute: Fancy Signage for Fancy Interiors</title>
		<link>https://www.ideationorange.com/declaire-lamacchia-fancy-signage/</link>
		
		<dc:creator><![CDATA[tempadmin]]></dc:creator>
		<pubDate>Fri, 03 Jun 2016 16:14:19 +0000</pubDate>
				<category><![CDATA[healthcare]]></category>
		<category><![CDATA[interior signage]]></category>
		<guid isPermaLink="false">https://ideationorange.com/?p=17263</guid>

					<description><![CDATA[<p>Welcome desk at DeClaire LaMacchia Orthopaedic Institute. Photos ©2014 Gene Meadows. &#160; &#160; Our friends at Lovio George, a Detroit-based boutique communications and design agency contacted us to help brand their client’s new office. Working with great creative companies is always fun. Entrance to suite from common corridor. Photos ©2014 Gene Meadows With a new [&#8230;]</p>
<p>The post <a href="https://www.ideationorange.com/declaire-lamacchia-fancy-signage/">Declaire Lamacchia Orthopaedic Institute: Fancy Signage for Fancy Interiors</a> appeared first on <a href="https://www.ideationorange.com">Ideation</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><span class="full-image-block ssNonEditable"><span class="thumbnail-caption">Welcome desk at DeClaire LaMacchia Orthopaedic Institute. </span></span><span class="full-image-block ssNonEditable"><span class="thumbnail-caption">Photos ©2014 Gene Meadows.</span></span></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>Our friends at Lovio George, a Detroit-based boutique communications and design agency contacted us to help brand their client’s new office. Working with great creative companies is always fun.</p>
<p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-18071" src="https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_dl02.jpg" alt="ideas_dl02" width="715" height="1073" srcset="https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_dl02.jpg 715w, https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_dl02-200x300.jpg 200w, https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_dl02-682x1024.jpg 682w, https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_dl02-700x1050.jpg 700w" sizes="(max-width: 715px) 100vw, 715px" /></p>
<p><span class="full-image-block ssNonEditable"><span class="thumbnail-caption">Entrance to suite from common corridor. Photos ©2014 Gene Meadows</span></span></p>
<p>With a new logo and brand collateral developed by <a href="http://www.loviogeorge.com/" target="_blank" rel="noopener">Lovio George</a> and build-out of an innovative medical office and fitness center underway, the team at DeClaire LaMacchia Orthopaedic Institute was looking for custom signage to bring their brand to their space while respecting the interior design.</p>
<p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-18072" src="https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_dl03.jpg" alt="ideas_dl03" width="715" height="400" srcset="https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_dl03.jpg 715w, https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_dl03-300x168.jpg 300w, https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_dl03-700x392.jpg 700w, https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_dl03-539x303.jpg 539w" sizes="(max-width: 715px) 100vw, 715px" /></p>
<p><span class="full-image-block ssNonEditable"><span class="thumbnail-caption">Polished aluminum letters next to an icon created from matte anodized and polished aluminum pieces were designed to reflect the light and offer a strong contrast to the wood paneled wall. Photos ©2014 Gene Meadows</span></span></p>
<p>&nbsp;</p>
<p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-18073" src="https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_dl04.jpg" alt="ideas_dl04" width="715" height="1073" srcset="https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_dl04.jpg 715w, https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_dl04-200x300.jpg 200w, https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_dl04-682x1024.jpg 682w, https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_dl04-700x1050.jpg 700w" sizes="(max-width: 715px) 100vw, 715px" /></p>
<p>Patient consultation room number signs. Metallic silver numbers applied to <a href="https://www.ideationorange.com/plaques/" target="_blank" rel="noopener">wood plaques</a> finished to match woodwork throughout the space. Photos ©2014 Gene Meadows</p>
<p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-18074" src="https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_dl05.jpg" alt="ideas_dl05" width="715" height="1073" srcset="https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_dl05.jpg 715w, https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_dl05-200x300.jpg 200w, https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_dl05-682x1024.jpg 682w, https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_dl05-700x1050.jpg 700w" sizes="(max-width: 715px) 100vw, 715px" /></p>
<p><span class="full-image-block ssNonEditable"><span class="thumbnail-caption">A column wrap brought the Movestrong brand to the in-office fitness center. Photos ©2014 Gene Meadows</span></span></p>
<p>Photography by <a href="http://www.gene-meadows.com/" target="_blank" rel="noopener">Gene Meadows, Meadows &amp; Company.</a></p>
<p>The post <a href="https://www.ideationorange.com/declaire-lamacchia-fancy-signage/">Declaire Lamacchia Orthopaedic Institute: Fancy Signage for Fancy Interiors</a> appeared first on <a href="https://www.ideationorange.com">Ideation</a>.</p>
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		<title>Electrical Industry Training Center: Using Space to Recruit</title>
		<link>https://www.ideationorange.com/eitc-using-space-to-recruit/</link>
		
		<dc:creator><![CDATA[tempadmin]]></dc:creator>
		<pubDate>Fri, 03 Jun 2016 16:05:20 +0000</pubDate>
				<category><![CDATA[donor recognition]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[exterior signage]]></category>
		<category><![CDATA[interior signage]]></category>
		<category><![CDATA[wayfinding]]></category>
		<guid isPermaLink="false">https://ideationorange.com/?p=17261</guid>

					<description><![CDATA[<p>With the demand for electrical workers heating up, Ideation Orange was asked to help redesign Detroit’s Electrical Industry Training Center (EITC). One objective was to help recruit top high school graduates into their high tech apprenticeship program where apprentices earn wages while they learn. What a great alternative to college debt! We jumped right in [&#8230;]</p>
<p>The post <a href="https://www.ideationorange.com/eitc-using-space-to-recruit/">Electrical Industry Training Center: Using Space to Recruit</a> appeared first on <a href="https://www.ideationorange.com">Ideation</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>With the demand for electrical workers heating up, Ideation Orange was asked to help redesign <a href="http://www.detroiteitc.org/" target="_blank" rel="noopener">Detroit’s Electrical Industry Training Center (EITC).</a> One objective was to help recruit top high school graduates into their high tech apprenticeship program where apprentices earn wages while they learn. What a great alternative to college debt!</p>
<p>We jumped right in and helped them created a <a href="https://www.ideationorange.com/branded-environments" target="_blank" rel="noopener">branded environment.</a></p>
<p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-18079" src="https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_eitc01.png" alt="ideas_eitc01" width="715" height="180" srcset="https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_eitc01.png 715w, https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_eitc01-300x76.png 300w, https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_eitc01-700x176.png 700w" sizes="(max-width: 715px) 100vw, 715px" /></p>
<h6><span class="full-image-block ssNonEditable"><span class="thumbnail-caption">Lobby. Photos ©2015 Gene Meadows.</span></span></h6>
<h2>Branding the Space</h2>
<p>This project was a very fun collaboration between Ideation and EITC’s Business Development team, Jennifer Mefford and Franz DeRaad.</p>
<p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-18080" src="https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_eitc02.jpg" alt="ideas_eitc02" width="715" height="477" srcset="https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_eitc02.jpg 715w, https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_eitc02-300x200.jpg 300w, https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_eitc02-700x467.jpg 700w" sizes="(max-width: 715px) 100vw, 715px" /></p>
<h6><span class="full-image-block ssNonEditable"><span class="thumbnail-caption">Waiting Area. Photo ©2015 Gene Meadows.</span></span></h6>
<p>&nbsp;</p>
<p>According to Jennifer Mefford, “It was a pleasure to work with the Ideation team to amplify the great story of the Detroit Electrical Industry Training Center. Thanks to the design work and collaboration with Ideation, the Detroit EITC now more boldly reflects the high-quality, state-of-the-art training offered by the facility and the 100 year legacy between IBEW Local 58 and Southeastern Michigan Chapter NECA.”</p>
<p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-18081" src="https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_eitc03.jpg" alt="ideas_eitc03" width="715" height="477" srcset="https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_eitc03.jpg 715w, https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_eitc03-300x200.jpg 300w, https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_eitc03-700x467.jpg 700w" sizes="(max-width: 715px) 100vw, 715px" /></p>
<p><span class="full-image-block ssNonEditable"><span class="thumbnail-caption">Governor Snyder toured the EITC in March and shared his vision for the future of Michigan’s energy.</span></span></p>
<p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-18082" src="https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_eitc04.jpg" alt="ideas_eitc04" width="715" height="477" srcset="https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_eitc04.jpg 715w, https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_eitc04-300x200.jpg 300w, https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_eitc04-700x467.jpg 700w" sizes="(max-width: 715px) 100vw, 715px" /></p>
<h6><span class="full-image-block ssNonEditable"><span class="thumbnail-caption">Program Vignettes. Photo ©2015 Gene Meadows.</span></span></h6>
<p>&nbsp;</p>
<p>Vignettes were created in the lobby for each of the 6 curriculum tracks in the Apprenticeship program. Custom typography was created from industry materials like mini solar panels and power control switches.</p>
<p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-18083" src="https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_eitc05.jpg" alt="ideas_eitc05" width="715" height="477" srcset="https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_eitc05.jpg 715w, https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_eitc05-300x200.jpg 300w, https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_eitc05-700x467.jpg 700w" sizes="(max-width: 715px) 100vw, 715px" /></p>
<h6><span class="full-image-block ssNonEditable"><span class="thumbnail-caption">Photo ©2015 Gene Meadows.</span></span></h6>
<p>&nbsp;</p>
<p>New signage was mapped, designed and introduced throughout – from <a href="https://www.ideationorange.com/metro-detroit-sign-company" target="_blank" rel="noopener">wayfinding and room identification signs</a> to new systems for showcasing awards and accolades in a cleaner, more consistent way.</p>
<p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-18084" src="https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_eitc06.jpg" alt="ideas_eitc06" width="715" height="477" srcset="https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_eitc06.jpg 715w, https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_eitc06-300x200.jpg 300w, https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_eitc06-700x467.jpg 700w" sizes="(max-width: 715px) 100vw, 715px" /></p>
<h6><span class="full-image-block ssNonEditable"><span class="thumbnail-caption">Historical Gallery. Photo ©2015 Gene Meadows.</span></span></h6>
<p>&nbsp;</p>
<p>For over 100 years, this center has trained the area’s top electricians; those responsible for constructing Michigan’s most impressive buildings. Photography was selected from the archives to communicate this legacy.</p>
<p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-18085" src="https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_eitc07.png" alt="ideas_eitc07" width="715" height="400" srcset="https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_eitc07.png 715w, https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_eitc07-300x168.png 300w, https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_eitc07-700x392.png 700w, https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_eitc07-539x303.png 539w" sizes="(max-width: 715px) 100vw, 715px" /></p>
<h6><span class="full-image-block ssNonEditable"><span class="thumbnail-caption">Graduate Class Photos. Photo ©2015 Gene Meadows.</span></span></h6>
<p>&nbsp;</p>
<p>New touchscreen displays were designed to better organize and display the photos of hundreds of graduating classes. As graduates return to the center for continuing education, finding their class photo has been a highlight of the experience. Varying photography styles and an ever-increasing number of photos was making this a design and organizational challenge.</p>
<p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-18086" src="https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_eitc08.jpg" alt="ideas_eitc08" width="715" height="400" srcset="https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_eitc08.jpg 715w, https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_eitc08-300x168.jpg 300w, https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_eitc08-700x392.jpg 700w, https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_eitc08-539x303.jpg 539w" sizes="(max-width: 715px) 100vw, 715px" /></p>
<h6><span class="full-image-block ssNonEditable"><span class="thumbnail-caption">Contractor Partner Recognition. Photo ©2015 Gene Meadows.</span></span></h6>
<p>&nbsp;</p>
<p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-18087" src="https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_eitc09.jpg" alt="ideas_eitc09" width="715" height="400" srcset="https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_eitc09.jpg 715w, https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_eitc09-300x168.jpg 300w, https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_eitc09-700x392.jpg 700w, https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_eitc09-539x303.jpg 539w" sizes="(max-width: 715px) 100vw, 715px" /></p>
<h6><span class="full-image-block ssNonEditable"><span class="thumbnail-caption">Photo ©2015 Gene Meadows.</span></span></h6>
<p>&nbsp;</p>
<p>A custom display was designed and fabricated to feature the contractor partners represented by the National Electrical Contractors Association (NECA). These valuable partners help fund the Apprenticeship program along with the International Brotherhood of Electrical Workers, Local 58.</p>
<p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-18088" src="https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_eitc10.png" alt="ideas_eitc10" width="715" height="400" srcset="https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_eitc10.png 715w, https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_eitc10-300x168.png 300w, https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_eitc10-700x392.png 700w, https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_eitc10-539x303.png 539w" sizes="(max-width: 715px) 100vw, 715px" /></p>
<h6><span class="full-image-block ssNonEditable"><span class="thumbnail-caption">Lunchroom. Photo ©2015 Gene Meadows.</span></span></h6>
<p>&nbsp;</p>
<p>Without wanting to spend a lot of money on the lunchroom, we focused our efforts on wrapping the columns and designing a series of 40”x40” prints that were wall-mounted.</p>
<p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-18089" src="https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_eitc11.jpg" alt="ideas_eitc11" width="715" height="400" srcset="https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_eitc11.jpg 715w, https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_eitc11-300x168.jpg 300w, https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_eitc11-700x392.jpg 700w, https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_eitc11-539x303.jpg 539w" sizes="(max-width: 715px) 100vw, 715px" /></p>
<h6><span class="full-image-block ssNonEditable"><span class="thumbnail-caption">Main Entrance. Photo ©2015 Gene Meadows.</span></span></h6>
<p>&nbsp;</p>
<p>Exterior sign letters from anodized aluminum was designed and fabricated to contrast the existing façade. Logos for IBEW Local 58 and NECA were re-created on the glass entry doors in frosted vinyl.</p>
<p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-18090" src="https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_eitc12.jpg" alt="ideas_eitc12" width="715" height="704" srcset="https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_eitc12.jpg 715w, https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_eitc12-300x295.jpg 300w, https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_eitc12-700x689.jpg 700w" sizes="(max-width: 715px) 100vw, 715px" /></p>
<p>A new exhibit was designed and produced for use at job fairs and other offsite recruiting events.</p>
<p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-18091" src="https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_eitc13.jpg" alt="ideas_eitc13" width="715" height="536" srcset="https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_eitc13.jpg 715w, https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_eitc13-300x225.jpg 300w, https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_eitc13-360x270.jpg 360w, https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_eitc13-700x525.jpg 700w" sizes="(max-width: 715px) 100vw, 715px" /></p>
<p>A new brochure and website were created to help communicate the benefits of the Apprenticeship program.</p>
<p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-18092" src="https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_eitc14.jpg" alt="ideas_eitc14" width="715" height="400" srcset="https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_eitc14.jpg 715w, https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_eitc14-300x168.jpg 300w, https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_eitc14-700x392.jpg 700w, https://www.ideationorange.com/wp-content/uploads/2016/07/ideas_eitc14-539x303.jpg 539w" sizes="(max-width: 715px) 100vw, 715px" /></p>
<p>The website was redesigned per the new design style and messaging that was created for the center.</p>
<p><strong><em>“Ideation’s design work throughout the facility and in our printed and website extensions is fresh, clean and dynamic. It was a pleasure to work with the Ideation team who kept the project on track and still remained flexible throughout the effort as the project continued to add new elements.</em></strong></p>
<p>The facility hosts thousands of guests each year including electrical professionals, legislators and other elected officials, K-12 educators and prospective apprentice applicants. The reaction to the newly refreshed space has been incredibly positive.”</p>
<p>&#8211; Jennifer Mefford<br />
Director of Business Development<br />
<a href="http://www.detroiteitc.org/" target="_blank" rel="noopener">Detroit Electrical Industry Training Center</a></p>
<p>&nbsp;</p>
<h6>Photography by <a href="http://www.gene-meadows.com/" target="_blank" rel="noopener">Gene Meadows</a></h6>
<p>The post <a href="https://www.ideationorange.com/eitc-using-space-to-recruit/">Electrical Industry Training Center: Using Space to Recruit</a> appeared first on <a href="https://www.ideationorange.com">Ideation</a>.</p>
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