What Is Environmental Branding?

A branded environment creates a perception of an organization through an intentional combination of architecture, interior design, signage, and graphics. It expresses an organization’s values, culture and sometimes its story. It differentiates an organization from its competitors in a way that people can see, experience, and feel. Branded environments can make customers feel comfortable, inspire employees, and give investors confidence.

environmental branding Ideation Signs Royal Oak MI

An example of environmental branding at the Lansing Community College.

Environmental Branding

Say Something BIG.

Ideation works with businesses in and around Royal Oak, Ann Arbor, Birmingham, Detroit, Ferndale, Lansing, and Troy. We learn your story, and then we retell it to others through environmental graphics, branding, graphic design, and custom signage. Whether it’s a mural, a donor wall, or a complex wayfinding system, you will see people moved by your new customs signs and environmental graphics.

Do You Have a Story to Tell?

Meet with us and see how environmental branding can move your clients.