The Detroit IBEW Local 58 desired a new look and branded space that would empower workers and make it their own. To accomplish these goals, Ideation used a combination of environmental graphic design, custom signage and handpainted graphics. Ideation’s designer...
When patrons walk into your restaurant for the first time, what will they find? Most arrive with expectations and hope for a new and exciting experience. Anything, from the service to the lighting, and even the...
How can a church communicate who they are and what they believe through signs and architecture? One way they can share what they stand for is with environmental branding. Environmental design marries various elements including graphic...
Church leadership contacted Ideation to help create a more comfortable guest experience using wayfinding signage that respected the original architecture and more recently updated spaces. Kirk in the Hills Church (Bloomfield Hills, MI) is of Gothic...
Several years ago we found that we were no longer 'making signs' but rather using business signs as one of the elements that create a branded environment. Design companies like to think that a branded environment is a new...
A brand identity is more than a name or a logo. Branding is a way to differentiate your company from the competition. It influences your customer's experience on many different levels. Branding your business is important...
Whether you need to revamp an existing business or want to establish a new one, business signage says a lot about your company. Signs identify where you are, communicate who you are, and help people...
Like all art, signs should tell a story. Musicians, writers, and dancers interpret ways to communicate ideas and emotion through their medium. Despite the subjectiveness of the end product, all 'art' has core elements. Together...
Regulations passed in 1990 with the Americans with Disabilities Act require all businesses to have ADA compliant Wayfinding signs. According to the ADA, all organizations open to the public must provide equal access to the disabled....
In 2014, the Detroit Institute of Arts (DIA) was in a dire position. As the city of Detroit was undergoing federal bankruptcy plans, the museum was in danger of losing their art collection. Fortunately, thanks...