As Dr. Kamil Abraham prepared to move his growing dental practice into a new, larger facility in Royal Oak, he saw an opportunity to create more than a new office. The move also included transforming Duffield Dentistry into Parkview Dental—a new brand designed for the future of the practice.

Ideation Orange brought together interior design, furniture, artwork, signage and experiential graphics to create a cohesive experience inside and out. The design focused on making the practice feel warm, comfortable and distinctly non-clinical, while integrating the new brand throughout the environment and maximizing the visibility of the building’s exterior signage. From finishes and furnishings to wayfinding, artwork, branded graphics and exterior signage, the result is a space designed to build confidence in the Parkview brand and create a welcoming experience for patients, families and staff.