Ideation: A Metro Detroit Sign Company

Brand your space. Maximize the impact of your building and interior with signs, environmental graphics, donor recognition displays and wayfinding sign systems by Ideation. Serving Detroit with custom signs since 2003.

Interior sign designed for Detroit consulting firm.

Exterior signs for Detroit communications and design agency

Sign designed for metro Detroit artisan bakery.

Interior wayfinding signs for Detroit Athletic Club

Interior signs for Detroit location of Health One Credit Union.

Sign design for metro Detroit based Bagger Dave’s restaurants.

Signs for Detroit Institute of Arts

Interior environmental graphics and signs for Detroit restaurant.

Your Space Matters.

Say Something BIG.

Ideation produces signs and environmental graphics that tell your story while working together with your interior design and architecture for maximum impact. Our team will make it fun and easy by helping you see the possibilities up front while handling every detail of implementation.


  • Impressed & engaged customers
  • Proud employees
  • Solutions optimized for your space, brand & budget
  • Confidence from our expert design team point of view
  • Opportunity to see it before it’s produced with 2D & 3D visualization
  • Full-managed and timely implementation


  • Façade Signs
  • Storefront Signs
  • Ground Signs
  • Lobby Signs & Reception Signs
  • Exhibit and Trade Show Displays
  • Wayfinding Sign Systems
  • Plaques
  • Environmental Graphics
  • Donor Recognition Signs
  • Interior Signs
  • Exterior Signs

Ready to Explore the Possibilities?

We’d love to meet with you to size up your opportunity.

Questions & Answers

Why Ideation?

Signs go in your space and your space communicates your brand. Our team of designers and production specialists is skilled at understanding your brand and your space to develop the optimal signage for your environment – whether you need a single sign or a comprehensive system.  We’ll make sure your space and signage move your people in the direction you want them to go.

I already have an idea, can you help me turn it into reality?

Absolutely! We love collaborating with visionaries and creative individuals. Many times our customers come to us with an idea. We’ll help them validate it, expand on it, or recommend alternatives that might better help you achieve your objective.

How do you charge for your services?

Most projects have two cost components.  The first is the cost for designing the right solution for your needs.  The second is the cost for producing it. Of course, if you already have a design, we can skip right over the first cost.  When we meet to discuss your needs, we’ll determine what the design cost will be and establish a budget range you’re comfortable with for the production costs.

If I hire Ideation to help with the design, what do I get?

We start with a get-to-know-you meeting to understand both the challenge and the upside potential of getting it right.

Next, we’ll visit your space to review the architecture, the interior design, visibility and how the space is viewed and used by your customers, employees and anyone else that matters. If your space is under construction, we’ll spend time reviewing the blueprints and renderings with you.

If multiple signs are necessary, we’ll develop a master sign plan that catalogs all necessary sign and graphic elements.

When exterior signs are in scope, we’ll review the local sign ordinance to identify all relevant rules and regulations before design.

Finally, we get creative. Our design process begins with conceptual renderings and concludes with engineered drawings that leave no important detail undefined. Material samples, prototypes and 3D models can be produced to aid in the approval process.

What do you get by hiring Ideation to handle design? Peace of mind.

Are you expensive?

If you’re looking for a partner that will design the right solution, use materials of appropriate quality for your needs, and deliver according to plan, you won’t find us expensive at all.

However, if you’re just looking for the cheapest price, you’ll find us expensive.

How much will it cost?

Going right for the million-dollar question, eh? Below are typical ranges for some common signage applications. Our goal though is to design a solution that balances the impact you’re trying to make with the characteristics of your space and budget. If you don’t have a budget in mind, we’ll help you establish a reasonable production budget and then design accordingly.

  • Office Interiors & Wayfinding Systems:  $6,000 – $120,000
  • Reception Sign: $1,200 – $10,000
  • Storefront Facade Signage:  $5,000 – $12,000
  • Tradeshow Exhibits:  $1000 – $25,000
  • Donor Recognition Displays:  $1000 – $150,000
How long does it take?

Design can take as little as 1 week and sometimes more depending on the scope and surveying requirements of your project.  An exterior facade sign takes on average 2 weeks while a comprehensive wayfinding sign system might take a couple of months. When we talk we can give you a more specific answer.

Exterior signs often require a city sign permit.  This step generally takes 2 weeks from design approval.

Below are average production and installation turnaround times:

  • Fabricated  and illuminated signs:  ~6 weeks
  • Lobby and reception displays:  2-4 weeks
  • Large format prints and murals:  1-2 weeks
  • Wayfinding signs:  2-6 weeks
  • Donor recognition displays:  2-6 weeks
  • Standard exhibits:  1-3 weeks
Do you produce the signage that you design?

Ideation manages all aspects of production and installation for a smooth transition from design to implementation. Our in-house production capabilities combined with our team of printing and fabrication specialists leads to a best-in-class production capacity across a wide range of solutions. Our teams of installation experts are setup by installation type, ensuring the highest degree of proficiency whether the installation involves pouring concrete footings, wiring electrical or installing murals and displays.

Can you help me with city sign permitting?

Yes, we’ll take care of city sign permits.

Can you give me an estimate to produce my design?

Absolutely. We often work with creative agencies, designers and architects that already have a design. We’ll review your design with you to make sure we’re all on the same page and tell you if there’s a better way to produce it than what you have specified. Our price will include engineering and installation-ready elevation drawings that are necessary for a smooth implementation.

Who do you want to move?

Ideation designs to move people in metro Detroit.  The people are your customers, employees and investors.  We design to change how they feel, to move them toward a goal and sometimes to literally move them from one place to another.  Our design and signs can make your people proud, happy, productive, inspired, comfortable and more.