What Is Space Branding?
Spatial branding involves storytelling within a designated space.
In other words, we take who you are and what motivates you and bring it into your physical space. This can be done using architecture, signs, environmental design, and even murals. The purpose is to provide a sensory experience that shapes the perceptions and feelings of those you wish to engage.
How Storytelling Benefits Institutions of Higher Learning
As students enter your building, we want them to recognize that your space is specialized and designed specifically for them. We want to inspire them and turn your school into a their “place.”
Ideation delivered all of this on point. Their team truly made our spaces connect and they were mindful in delivering timeless design features. Students want to be in the spaces now, they are collaborating and staying on campus. It’s exactly what we had envisioned and hoped for. Additionally, other visitors including legislators, teachers, and community leaders are blown away by our facility and its design.
– Tonya Causley, Project Coordinator, President’s Office, Lansing Community College