Ideation: Serving as Your Troy Sign Company

Ideation is a design and production company that creates branded space with outdoor signage, environmental graphics, donor recognition displays and wayfinding systems. We have served the people of Troy MI with custom signage for over a decade.

We are your Troy Sign Company.

exterior sign for toast by ideation a birmingham sign company

Brand identity and restaurant signs in Birmingham MI for a popular eatery, Toast.

exterior sign for conifer in birmingham

Commercial signs in Birmingham MI for an insurance holding company, Conifer.

kensington church troy michigan Ideation Signs wayfinding

Wayfinding signage in Troy MI for Kensington Church.

brand identity Ideation Signs Woodside Church

Brand Identity in Troy MI for Woodside Bible Church.

Interior signs for Health One Credit Union in Detroit MI.

Restaurant sign and graphic design for Bagger Dave’s restaurants, Lansing MI.

outdoor signs by ideation a lansing sign company

Custom signs and outdoor signage for Detroit Institute of Arts in Detroit MI.

lansing environmental graphics by Ideation Royal Oak MI

Environmental graphics in Lansing MI for Lansing Community College.

Your Space Matters.

Say Something BIG with Branded Space.

Ideation tells your story with custom signs and environmental graphics. They work as a team with your designers and architects to achieve maximum impact. Ideation’s team makes the whole process fun and easy while showing you the possibilities. They handle every detail from graphic design to implementation. Make Ideation your Troy sign company.

Why Use ideation signs?

  • An Impressed and Engaged Clientele
  • Professional, Creative Employees
  • Custom Signs for Your Brand and Budget
  • Confidence in Our Expert Design Team
  • 2D and 3D Presentation of Designs
  • Quick and Easy Installation and Implementation

tell your story with signs

Ready to Explore the Possibilities?

We’d love to meet with you to size up your opportunity.

Branding & Signs – Questions & Answers

What sets Ideation apart from other sign companies in Troy?

Unlike another Troy sign company, we don’t just build custom signs. We are also your source for Troy Plaques and Troy Outdoor Signs.

Everything we design is with environmental branding in mind. Your space reflects your brand identity and custom signs help tell your story. Our design team and production specialists take the time to really get a hold of your story, so they can develop the perfect signage for your building. We handle everything from single signs to complex wayfinding systems. No matter your needs, we help move your people in the right direction.

Ideation offers more than all other Troy sign companies. Let us show you what’s possible.

  • Custom Signs
  • Environmental Branding & Rebranding
  • Outdoor Signs
  • Interior Signs
  • Plaques
  • Wayfinding Systems
  • Environmental Graphics
We already have a design for our outdoor signage. Can you build it?

You bet we can! You know your brand best and we love collaborating with clients who are visionary and creative. If your design is still in the planning stages, our graphic designers can bring it to life.

Bring us your ideas. We can help you validate it and expand upon it. If it’s not feasible, we recommend alternatives to better help you realize your objective.

What will it cost to have a custom sign made for my restaurant?

Most projects are broken down into two cost components. First, there is the cost of designing the perfect sign for your space. Second, there are the actual charges for producing and installing the sign. Some customers come to us with a design already in place. Therefore, the cost breakdown ensures you only pay for the services you require. Once we establish your needs, we can help prepare a quote for both design and production that fits comfortably into your budget.

As a guideline, here is a general breakdown of normal production costs:


  • Office Interiors & Wayfinding Systems fall between $6,000 and $120,000
  • Most Reception Signs cost between  $1,200 and $10,000
  • Storefront Facade Signage:  $5,000 to $12,000
  • Trade Show Exhibits run between $1000 and $25,000
  • Donor Recognition Displays:  $1000 to $150,000


If you’re looking for a partner that will design the right solution, use quality materials and deliver according to promise, you won’t find us expensive at all. We may not be the cheapest alternative in Troy – but we offer more than signs. We tell your story and help brand your space with our imagery. Build a persona that resonates with your customers.

If I want Ideation's graphic designers to create my sign, what is the process involved?

The first step is to meet and discuss your ideas, needs, and existing assets. Next, we visit your location and assess the architecture of the space and the current design.


  • Is the space viewable from all angles?
  • How is the space utilized?
  • What stays and what needs to be replaced?


If the space is under construction, we can review the blueprints and renderings. Once we have an understanding of your needs, we develop a master sign plan that details all the necessary signage and graphic elements. For exterior signs, we review the local sign ordinances so that your sign adheres to all rules and regulations.

Finally, we begin putting our creative ideas to paper. The design process starts with conceptual renderings and concludes with engineered drawings that define all the important details. Material samples, prototypes, and 3D models are available to show you all the possibilities.The greatest benefit in hiring Ideation is peace of mind.

If you are looking for a environmental graphic designer or any type of signage design in Birmingham, we are the sign company that offers it all.

How long does it take before my custom signs are ready for installation?

The amount of time required to produce your sign depends on the scope of your project. Some items can be installed in as little as one week. An exterior facade sign often takes about two weeks to produce. However, a comprehensive wayfinding system might take as much as a couple of months. During your initial visit, we discuss your needs and present you with a more specific estimate.

Another thing you need to consider is the Troy sign permit. Obtaining the permit generally takes two weeks after design approval. Ideation handles your city permit for you.

Here is a general timeline for reference:


  • Fabricated  and Illuminated Signs:  ~6 weeks
  • Lobby and Reception Displays:  2-4 weeks
  • Large Format Prints and Murals:  1-2 weeks
  • Wayfinding Signs:  2-6 weeks
  • Donor Recognition Displays:  2-6 weeks
  • Standard Exhibits:  1-3 weeks
Do you build the signs you design or do you contract them out?

Ideation handles every aspect of production from design to installation so that you experience a smooth transition from step to step. Our team of experts guarantees the best-in-class production in every situation. We handle everything from concrete footings to electrical wiring. Whether it’s the installation of a mural or putting up a display, Ideation gives you peace of mind. Leave the details to us.

What does it mean when you refer to branded space?

Branding is a process and all our products are designed to work together towards the goal of communicating your story.

We design your custom sign to incorporate the images and wording found in your brochures and on your website. Through the use of environmental graphics, we further tell your story inside your building. Additionally, wayfinding systems are important complements to both your indoor and outdoor signage.

We don’t just build custom signs, we learn your story and help you share it with your customers. We help “brand your space.”

Ideation has served Troy and its nearby cities for over a decade. Let us be your Troy sign company.

Who do you want to move with signs?

Ideation designs custom outdoor signs that move people in the city of Troy MI. Those people are your clients and employees.  Our designs change the way they feel, move them toward their goals and literally move them from one location to another. Ideation’s  signs make people feel proud, happy, inspired, comfortable, productive, and more.