the process

Our approach helps you understand and visualize the solution that would best communicate your brand in your space while helping you make good decisions on how much to invest to make it happen.


The first step involves our team really getting to know your business, your industry, your competition, your customers and of course, your space. This involves meeting with your team, conducting research, performing interviews and drilling down to the core of how people see you now and how you want them to see you moving forward.


Once the strategy is complete, our team will develop renderings that show what our proposed ideas would look like in your space. The purpose of these renderings is to show you our recommendation at a conceptual level that welcomes your reaction and provides an opportunity to refine before too much design effort is invested into the details. Our designs show you things like colors, overall scale, typography and dimension. In this step, we’ll also provide refined estimates for what it would cost to implement these ideas.


Once design is approved, we sweat the details with engineered drawings of all signage and environmental graphic components. All details including dimensions, materials, exact colors, production and installation methods are defined. Also included in this step are elevation drawings that define exact placements of all components in the environment. In this step, all implementation costs are finalized.


We’ll manage all aspects of production and installation including permit acquisitions for exterior signage and coordination with facilities and third parties involved in the build out of your space.