our focus: branding spaces

Ideation brings together strategic branding, environmental design, and production excellence to help businesses and non-profits maximize the impact of their built environments with signage, environmental graphics, donor recognition displays and wayfinding systems.

who do you want to move?

Ideation designs to move people.  The people are your employees, customers, and investors.  We design to change how they feel, to move them toward a goal and sometimes literally move them from one place to another.  Branding spaces can make people happy, proud, productive, inspired, comfortable and more.

meet the team

Dad, Camper, Reader, Napper



Design Lover, Sneaker Addict, Hip-Hop Enthusiast, Lake Paddler


creative director

Design Explorer, Kayaker, Material Enthusiast, Beverage Assessor, Finer-Things Curator.



Graphic Designer, Banjo Player, Teacher, Sign Painter



Flyball, Polynesian Dancer, Reader, “Staffie Mom”



Coach, Musical, Adventurer


office management

Hipster, Cary Grant Fan Club, Shark Week, Urban Living, Signage Guru, Mid-Century Modern


project management

Beach Lover, Friend, Dancer, Mom of 3



join the team: Love design? Love branding spaces? Want to reach your potential? more

ideation gives back

We believe that design can change the world and every year we put our money where our mouth is. Since 2003 we’ve offered our talents to community-based non-profit organizations in the Metro Detroit area and around the world, executing over 50 projects. We are proud that our design abilities have been used to house students in the Pokot region of Kenya, to improve high school graduation rates, and to help people break free from cycles of generational poverty.

our history

Created in 2003, Ideation brought together strategic brand thinking, excellent design and sign production capabilities.

Founder, Daren Bossenberger saw that while there was a lot of design talent in Metro Detroit, it wasn’t being used effectively to help small businesses with branding spaces – whether an office building or retail establishment.

Designers were coming up with great logos, brochures, and websites while sign companies were making signs, but the two disciplines weren’t coming together effectively.

Too often, we’d see companies spending a lot of money on a new brand without considering the role the new brand identity could play inside their space or even how the logo would look as a sign on the outside of their building. Wayfinding signage was seen as a functional need for a building, but not as a branding opportunity.

Ideation exists to help businesses make the most of their environment.

Over the years, this combination of strategic brand thinking, design, and production know-how has proven valuable to more than just small businesses and Ideation has been called upon by corporations, institutions, retailers and creative partners to help plan, design and produce smart signage and environmental graphics design solutions.

ready to maximize the impact of your space? 

We’ll take the time to size up your opportunity.

what we’re up to