“Our space conveys our creativity and personality to our clients, and signage is an important element of this message. The Ideation team clearly understood our approach of blending functionality and art with the workplace.”
Mary Ann Lievois, CEO, ISCG
“The team at Ideation listened to me and brought my vision for the Purely Pets brand to life. Their ability to drive the project from concept to installation made for an efficient and fun process.”
Andrew Jacob, Purely Pets Owner
"The rebrand has increased pride in our team. Employees are proud and excited to wear the "B" on their chest! Jon and the Ideation team did a great job of understanding who we are and executing the project from day one."
Kevin Schrage, Burtek Enterprises
“As artwork is being hung on the walls alongside its interpretive panels, I want to thank you for an exceptional job producing the labels and signage for the exhibit, Rembrandt and the Face of Jesus. From the moment I sent print specifications, you and your staff were able to maintain the same quality work, attention to detail, and friendly demeanor normally associated with less stressful projects that allow greater budgets and far more time.”
Everett Keyser, Detroit Institute of Arts
"My customers loooove my space! The word I always hear is 'Beautiful.' I imagined how I wanted my store to look and ideation made it come to life and was past what I expected!"
Shay Van, Spoil 'Em Rotten
Thanks to the design work and collaboration with Ideation, the Detroit EITC now more boldly reflects the high-quality, state-of-the-art training offered by the facility and the 100 year legacy between IBEW Local 58 and Southeastern Michigan Chapter NECA.
Jennifer Mefford, Director of Business Development, Detroit EITC
“Thank you! The Health One Credit Union signage is all exactly as designed and installed without issue at a high standard. It was really easy to work with you and I appreciate all of the extra effort you put in to get it all right.“
Christopher Reck, Direct Design
Dad, Camper, Reader, Napper
Design Lover, Sneaker Addict, Hip-Hop Enthusiast, Lake Paddler
Design Explorer, Kayaker, Material Enthusiast, Beverage Assessor, Finer-Things Curator
Graphic Designer, Banjo Player, Teacher, Sign Painter
Flyball, Polynesian Dancer, Reader, “Staffie Mom”
Coach, Musical, Adventurer
Hipster, Cary Grant Fan Club, Shark Week, Urban Living, Signage Guru, Mid-Century Modern
Beach Lover, Friend, Dancer, Mom of 3
We believe that design can change the world and every year we put our money where our mouth is. Since 2003 we’ve offered our talents to community-based non-profit organizations in the Metro Detroit area and around the world, executing over 50 projects. We are proud that our design abilities have been used to house students in the Pokot region of Kenya, to improve high school graduation rates, and to help people break free from cycles of generational poverty.
Founder, Daren Bossenberger saw that while there was a lot of design talent in Metro Detroit, it wasn’t being used effectively to help small businesses with branding spaces – whether an office building or retail establishment.
Too often, we’d see companies spending a lot of money on a new brand without considering the role the new brand identity could play inside their space or even how the logo would look as a sign on the outside of their building. Wayfinding signage was seen as a functional need for a building, but not as a branding opportunity.
Over the years, this combination of strategic brand thinking, design, and production know-how has proven valuable to more than just small businesses and Ideation has been called upon by corporations, institutions, retailers and creative partners to help plan, design and produce smart signage and environmental graphics design solutions.