The National Advanced Mobility Consortium (NAMC) came to Ideation Orange to design their Ann Arbor Michigan headquarters. With over 500 growing members of defense contractors there was a need for the expanding staff to have a main location for collaborating. We began with programming and schematic phases to maximize the space; and developed the design incorporating many special touches from flooring to lighting and furnishings to messaging.

For Oakland Community College’s new Culinary Studies Institute in downtown Royal Oak, Ideation Orange developed an experiential design program that brings the energy, craft and creativity of the culinary world into the built environment. Throughout the three-story facility, the experience helps prospective students see the possibilities of a culinary education, celebrates the chefs and history of the program, introduces a wide range of career paths, and creates an environment that encourages current students as they develop their skills.

The program combines dimensional and illuminated graphics, photography, environmental storytelling, signage and wayfinding, custom digital media, and art concepts. A monumental video display features a custom motion-graphic film exploring Food as Art, while corridors and gathering spaces use imagery, typography and dimensional elements to make the work and possibilities of the culinary profession visible.

As Dr. Kamil Abraham prepared to move his growing dental practice into a new, larger facility in Royal Oak, he saw an opportunity to create more than a new office. The move also included transforming Duffield Dentistry into Parkview Dental—a new brand designed for the future of the practice.

Ideation Orange brought together interior design, furniture, artwork, signage and experiential graphics to create a cohesive experience inside and out. The design focused on making the practice feel warm, comfortable and distinctly non-clinical, while integrating the new brand throughout the environment and maximizing the visibility of the building’s exterior signage. From finishes and furnishings to wayfinding, artwork, branded graphics and exterior signage, the result is a space designed to build confidence in the Parkview brand and create a welcoming experience for patients, families and staff.

Lineage Logistics had recently completed construction on its North American Headquarters and was now looking to express its brand, tell its story and express the company’s personality in a way that would help attract and retain a high performing team.

Ideation Orange reimagined Roseville Public Library as more than a place for books—we designed it as a place of discovery, belonging, and community. Drawing inspiration from Roseville’s history, we transformed the library into a collection of memorable experiences: a children’s area becomes “The Village,” local landmarks and stories are woven into large-scale environmental graphics, and the Tip Top Café creates a new social gathering place. Custom furniture, artwork, color, graphics, and architectural elements work together to give each area its own personality while connecting the entire library to the community it serves.

The result is a library that could only exist in Roseville—a space that invites curiosity, sparks memories, encourages connection, and helps people see their community, and their library, in a new way.

After decades at their previous office, Send came to Ideation Orange to help strategically move into their new missions center. The project began with a programming exercise to maximize the new space and available resources. Furniture layout and room usage was thoughtfully designed with branded messaging to move the staff into a fresh headquarters that tells the story of Send’s legacy and vision.​