Ideas, views and news on activating spaces.

What is Branded Space and Why Should Colleges Care?

Your new website is easy to use and it communicates the values, personality, and offerings of your school. Printed literature features students learning with a hands-on approach, using the latest technology. Marketing is helping to drive prospective student interest and student tours. Your community college branding efforts have paid off.

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Manufacturer Improves Recruiting & Sales with Redesigned Space

Morrell Group, a Michigan-based manufacturing and engineering firm wanted the interior design of their Auburn Hills headquarters to help increase sales and recruit top talent. They were speaking our language.  We call it space branding and storytelling and we were excited to partner with them to accomplish these goals. Goal

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facade sign ideation signs royal oak michigan

What Does Your Façade Sign Say About You?

A façade sign is like the picture on the cover of a book. …and as you know, people often judge a book by its cover. This is because we expect the imagery on the outside to give us a glimpse of what we will experience on the inside. The same is

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environmental branding Ideation Signs Royal Oak MI

Placemaking at Lansing Community College

Lansing Community College asked us to help them turn their new state-of-the-art Center for Manufacturing Excellence (CME) into a place that would attract and inspire students.   Their new CME houses the most modern, cutting-edge equipment and robotics available. The equipment is similar to what their students can expect to find

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branded space Ideation Signs Detroit MI

Branded Space at IBEW Local 58 Detroit

The Detroit IBEW Local 58 desired a new look and branded space that would empower workers and make it their own. To accomplish these goals, Ideation used a combination of environmental graphic design,  custom signage  and handpainted graphics. Ideation’s designer simplified the IBEW seal so that it would reproduce better and promote their brand

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restaurant branding ideation signs & communication royal oak mi

How Signs Play a Part in Restaurant Branding

When patrons walk into your restaurant for the first time, what will they find? Most arrive with expectations and hope for a new and exciting experience. Anything, from the service to the lighting, and even the signage, can either bolster or hurt the perception of the brand. And for a restaurant,

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We’ll keep you on the cutting edge with fresh examples, new materials and best practices for space branding.

Don’t let your space be common.

Create an environment that you and your people will be proud of.

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