Goal: Increase brand visibility and business with the launch of a new flagship location.
Scope: Exterior façade and signage design
Timeframe: 4 months
Bright Ideas Modern Furniture was moving from their original location of many years, to a larger space. They wanted a brand refresh that would better represent their new interior look and location – and help keep them top of mind with their customers. We designed a fresh exterior look using bright colors to highlight entryways – as well as clean trimless channel letters for a new logo that was sophisticated, modern and bold. Not only did the new, mid-century modern look represent their brand even better than before – it made them more visible and popular than ever.