Cornwall Bakery: Letting the Storefront Influence the Logo

custom design logo facade design custom signs

Cornwall Bakery: Letting the Storefront Influence the Logo

Chef and Baker, Freeman Gunnell had a vision for a European style bakery in the lakeshore community of Grosse Pointe Park, Michigan that featured homemade artisan breads, European pastries, specialty cakes and an array of sweet and savory items.  With the name Cornwall Bakery and a building in hand, Freeman turned to Ideation to help design the logo,a design custom signs, and the storefront.

02-cornwall

Pedestrian blade sign with scroll bracket.

Ideation provided color consultation on the façade, logo design and signage design, production and installation.

cornwall_bakery_vinyl

Custom metallic gold design hand-applied to window above door.

 cornwall_bakery_before

BEFORE – Original storefront façade                           AFTER

According to Ideation Creative Director, Jon Moses, “It’s so important with a premise-based business like this, to design the logo as we design customer signs and the  storefront (in addition to packaging and other applications.)  Too often, businesses in start-up mode will create a logo first, independent of any signage consideration.  Later, when they go to make a sign, it’s just not optimal in that context. In this case, the logo was informed by an overall color palette for the façade, where it would go on the building, the size as allowed by the city, and sight lines for vehicles and pedestrians.”

cornwall_bakery_logocornwall_bakery_buscards

The logo was inspired by the Cornwall flag, the country Freeman traces his lineage to. He wanted the brand to represent his family and his life-long dream of one day opening his own bakery.

ready to maximize the impact of your space?

We’ll take the time to size up your opportunity.



what we’re up to