Chef and Baker, Freeman Gunnell had a vision for a European style bakery in the lakeshore community of Grosse Pointe Park, Michigan that featured homemade artisan breads, European pastries, specialty cakes and an array of sweet and savory items. With the name Cornwall Bakery and a building in hand, Freeman turned to Ideation Orange to help design the logo,a design custom signs, and the storefront.
Ideation provided color consultation on the façade, logo design and signage design, production and installation.
According to Ideation Creative Director, Jon Moses, “It’s so important with a premise-based business like this, to design the logo as we design customer signs and the storefront (in addition to packaging and other applications.) Too often, businesses in start-up mode will create a logo first, independent of any signage consideration. Later, when they go to make a sign, it’s just not optimal in that context. In this case, the logo was informed by an overall color palette for the façade, where it would go on the building, the size as allowed by the city, and sight lines for vehicles and pedestrians.”
The logo was inspired by the Cornwall flag, the country Freeman traces his lineage to. He wanted the brand to represent his family and his life-long dream of one day opening his own bakery.