Progressive educators recognize that the learning process should not be limited to the classroom and the exchange between teachers and students. In fact, according to a 2013 Gallup State of America’s Schools Report, only 55% of K-12 students are engaged in the traditional learning process.

Introducing experiential graphics into built environments turns the building itself into an educator. Consider a simple example of  labeling a drinking fountain in multiple languages with engaging typography. Not only does this teach one how to say drinking fountain in other languages, it teaches a more subtle value of inclusiveness.

The value of ambient learning is not limited to the education industry. The truth is, every organization is in the business of educating. Businesses educate their employees and customers on their history, their processes, their products. Non-profit organizations educate their volunteers, donors and those they serve. Religious institutions educate their people as well. In fact, historically, churches have done a magnificent job through stained glass and art. Consider that Leonardo DaVinci’s famous “Last Supper” painting was commissioned for the Dominican monastery of Santa Maria delle Grazie.

If a picture is worth a thousand words, what pictures would make a difference in your building?  Schedule an appointment to explore what ambient learning could do for you.

See just a few of the examples of ambient learning we developed for Delta College below.

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Your building and office space is your chance to influence how people feel in your space and what they think about you and your company. Your name probably already exists on the outside of your building – and it should, to identify you. Do you really want to repeat the same thing inside your front doors? No. Let’s be honest, your guests already know your company name and so do your employees.

Your building should tell your story and your reception area is the first chapter.

Seize the opportunity to say something people don’t know about you, and don’t feel you must use words.  If your clients come in anxious or fearful, give them peace.  If it’s your staff that makes your company so special, show it. If you’re a non profit organization, show a picture that represents your mission. Please, just show or say something other than your company name.

Your goal is to create a conversation starter. No one is going to ask you about your name.

The picture above is a reception area we designed for an engineering firm. Not what you’d expect, right? Well neither is their innovative approach to what they do. We had the wall hand painted by a street artist. It’s a conversation starter with their guests…”Wow, tell me about that!”

Need help with this? Let’s talk.

The post What Not To Say In Your Reception Area appeared first on Ideation.

Our clients often call on us to help them re-imagine the exterior of their buildings. It could be a dentist that acquired an older practice. It could be a retailer or restaurant that is moving into a spot previously held by a similar business. It could be a manufacturer that wants to increase name and brand recognition. The reasons are nearly endless, but the goal is generally the same: to make people notice and express the brand.

While signage is part of the solution, something more is often needed. While the “more” could involve more expensive architectural changes or cladding, “more” can often be accomplished at a much lower cost with a well-designed exterior paint job. Usually, the client had budgeted to repaint the building anyway.

This is something we practice as we preach!  The above picture is of our new studio.  The incremental cost to paint the 3-color design shown was just 10% more than if we had painted it a single gray color!

Successful design doesn’t have to be expensive.  Schedule an appointment to re-imagine the exterior of your building or explore the Power of Paint.

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Many millennials practice a minimalistic lifestyle, they are largely the offspring of baby boomers who were notorious for keeping everything! As their parents age, millennials are left to manage this mountain of stuff. Consider this when designing the areas of your school. Keep the interior simple, clean and uncluttered. Focus on a bold, contrasting color scheme and simple furniture. Strip down the information in the space to the essentials.

Simple doesn’t have to be boring. Shown above are two examples of bold, contrasting color palettes used in student spaces.

2. Tell a story.

This is true for any design or marketing communication, but it’s often skipped when branding spaces. People remember stories and this is especially true with millennials who engage daily with stories on social media. When it comes to education, stories of recent graduates or examples of careers could help touring students envision their future. Be genuine, use professional photography and graphics to ensure the story is told in a captivating way.

Banners inside a college welding lab, tell a story of future careers to current and prospective students.

3. Encourage sharing.

While sharing can be a little tricky to manage, we know millennials love to participate. Consider ways to use your interior to engage students. This generation has a lot to say, and providing a platform for them to share their perspective will strengthen their connection to your brand. An integrated whiteboard could be used to pose monthly questions to your students. A digital screen could showcase selfies of current students and invite them to participate.

Conceptual design for an interactive selfie screen at Delta College.

Where to start

It’s important at the beginning of the journey to figure out the story that needs to be told and how and where it should be communicated in the space. What are the important messages to communicate to current and prospective students? How do we want them to feel? It’s a critical step in the process and when done right, it leads to much smoother sailing through the rest of the project. We call this the discovery and strategy phase.

Jon Moses
Creative Director

Ideation Orange is an industry leader in branding spaces using interior design, signs and environmental graphics.  If you would like more information on how your space can help you achieve your goals, contact Ideation Orange in Hazel Park,  Michigan.

The post 3 Tips for Branding your School for Millennials appeared first on Ideation.

Street Level Work Environments

Exterior glass walls at the street level offer lots of natural light, but also expose workers to pedestrian eyes.  Sometimes rooms with exterior windows are exposed to too much sun, creating glare and temperature issues. Street level exterior windows can also be a concern at night when greater internal lighting relative to exterior ambient light allows everything to be visible to the outside world.  If you have team members working late into the evening, this can cause a security concern.  Here we applied a custom-designed window graphic to let the right amount of light in while addressing these concerns.  This solution also increased marketing exposure for the same price.

A Little Privacy, Please

With conference rooms and huddle rooms, our customers want to keep sensitive presentation content from being viewed by people walking by.  Other times they want to protect the identity of their clients or guests.  Blocking out distractions outside the meeting room is also a common request.  Determining the right level of opacity and translucency is unique to each environment.  Here a custom-designed window graphic maintained the nature theme used throughout the interior design.

More Focused Huddles

Huddle rooms and conference rooms are often used for focused collaboration.  A common request is to use custom window graphics to help block out distractions while maintaining a level of openness that allows natural light in and reveals whether or not a huddle room is in use.  Here we accomplished these objectives with a solution designed from three layers of graphic film and in consideration of flooring patterns.

Interior Design Integration

While our customers want to increase the privacy, they don’t want to just cover it all up.  One of our customer’s said it best – “I don’t want a shower curtain!”  Today, we have hundreds of films to get creative with. While frosted films are a popular look, translucent colors and a variety of textures are also available.  Even with frosted films, we have dozens to choose from with varying levels of opacity, coarseness and textures.  Designing the right solution to connect with the rest of your interior is important for creating the greatest impact with your space.

Keeping it Safe!

Finally, the same transparency that makes glass an attractive material to use, can also make it a danger for people to walk into!  Here we created a vertical translucent stripe using a brand color to enhance the interior design and keep people safe!

Ideation Orange is an industry leader in branding spaces using interior design, signs and environmental graphics.  If you would like more information on how your space can help you achieve your goals, contact Ideation Orange in Hazel Park, Michigan.

Photos © 2018 Gene Meadows

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The Power of the Tangible

Physical experiences are powerful and carry weight.  Words have become cheap – people can easily tell you what you want to hear.  When a business takes the time to think about how they want their guests to feel and invests money on a physical experience that expresses their company’s difference, value proposition, and culture, it builds credibility. Vestibules, lobbies, reception desks and waiting areas are all tangible experiences in your facilities that are shaping the first impression.

Who Are You Impressing?

Our clients often have their customers or prospective customers in mind when they come to us to help shape an entrance or threshold experience.  While these guests are important, the experience also influences the perception of current and prospective employees, members, business partners, vendors, and investors.

How Do You Want Your Guests to Feel?

When designing spaces, we ask our customers, “how do you want your guests to feel?”  The answers to this question will vary, reflecting the industry our customer is in and their unique offering in that industry.  Answers include safe, invigorated, comfortable, confident, peaceful, proud and many more.

Different Designs for The Same Feeling

It’s not uncommon for two businesses to want to create the same feeling – e.g. comfort.  The right creative solution for each business, however, will be different based on the nature of that building and the needs of their guests.  For example, what makes a guest comfortable walking into an estate planning law firm to discuss a recent death in the family is quite different than what makes a business owner comfortable walking into the office of a technology consulting firm to talk about how to use technology for a competitive advantage.

If you’d like help shaping the first impression made by your facility – whether a lobby, reception area, waiting room, or vestibule, contact Ideation Orange in Hazel Park, Michigan.  We exist to maximize the impact of built-environments using signage, environmental graphics, and interior design.  We create branded environments.

Photos © 2018 Gene Meadows

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But wait….how do prospective students and employers feel when they walk through the entrance? What about your campus will make them want to enroll or hire graduates? Will they have experiences that will keep them engaged? What will they tell their friends and family about the visit?

This is where an effectively branded environment can help. Branded environments are more than signs. Branded environments help create a perception about a place through the combination of architecture, interior design, signage, and graphics, extending your values, culture and story into physical space.  If done effectively, branded environments incorporate elements that will make people want to share their experience with others and come back for more.

“The design of physical space has a significant, quantifiable impact on the quality of people’s experience and their likelihood of recommending that experience to friends and family.”

Gensler Research Institute

The Current Landscape

The majority of community colleges I have visited were not designed with the brand in mind. They are often seas of brick walls, lack gathering places for students to build relationships, and give no clear presentation of what makes the place special to current or prospective students. President Knight from Lansing Community College summed it up effectively in his Community College Journal Article.

“Architecturally many community colleges resemble suburban shopping malls… Nothing says dated more than beige painted concrete block and decades of visual clutter in vestibules and hallways”

President Brent Knight – Lansing Community College
www.ccjournal-digital.com

 

So Where Do We Start?

It’s important at the beginning of the journey to figure out the story that needs to be told and how and where it should be communicated in the space. What are the important messages to communicate to current and prospective students? How do we want them to feel? It’s a critical step in the process and when done right, it leads to much smoother sailing through the rest of the project. We call this the discovery and strategy phase.

My student experience

I believe if the walls at your campus could talk they would say more. I’m inspired by the people we have collaborated with at Lansing Community College and Delta College. The dedication of the staff to deliver an amazing education and a welcoming environment cannot be understated. As a graduate of Kalamazoo Valley Community College, I know first-hand the power that a community college can have in shaping a future. By coincidence, I discovered my passion for design at KVCC’s Center for New Media and never looked back! The rising costs of attending a university presents an exciting opportunity for you to refresh your space with purpose and tell a stronger story to the people who walk through your doors.

Jon Moses
Creative Director

Ideation Orange is an industry leader in branding spaces using interior design, signs and environmental graphics.  If you would like more information on how your space can help you achieve your goals, contact Ideation Orange in Hazel Park, Michigan.

The post What is Branded Space and Why Should Colleges Care? appeared first on Ideation.

They were speaking our language.  We call it space branding and storytelling and we were excited to partner with them to accomplish these goals.

Goal No. 1 – Increase Sales & Revenue with Storytelling

With roots in parts distribution, Morrell has grown through multiple company acquisitions into the Morrell Group, a company capable of providing fully-engineered and manufactured solutions in multiple industries.  Simply put, many of their customers did not comprehend all that the Morrell Group was capable of solving for them. As existing and prospective customers regularly toured the Morrell Group Headquarters in Auburn Hills, Michigan as part of their buying process, this facility was the perfect place to tell the full story.

Together We Can & Life Cycle Icons

A tour of the facility would begin in the Sales and Project Management workspace, where we communicated Morrell Group’s mission, values, and complete life-cycle capabilities. We integrated custom icons to represent the capabilities offered by Morrell Group as a whole.

Moving the Midwest

To break up the white space on the walls, we used graphics to showcase the Morrell Group locations across the Midwest. This allowed visitors to see that Morrell Group was more than just the one location they were touring.

Solutions Center

A designated Solutions Center was created to showcase components and engineered solutions. Large lettering and environmental graphics formalized the entry to the space and added excitement.

Solutions Center Interior

The Solutions Center offers guests the opportunity to discover examples of real-world solutions that Morrell Group has developed in a museum-like environment. Each of the different brands utilized by Morrell Group is showcased in such a way that visitors can see how the individual components contribute to the overall solution.

One Team, Infinite Solutions, Factory Interior

A tour through the shop floor was used to further open guest’s eyes to the more expansive solution set that Morrell Group was capable of delivering.

Goal No. 2 – Recruit & Retain Top Talent

The company competes for top talent in both engineering and manufacturing. They want prospective employees to feel that their company is a “cool place to work” while communicating their strong history,  innovations, and marketplace strengths.

Reception

The new reception area was marked with the company logo and brand color. Custom artwork was selected to reflect the brand’s emphasis on motion and bring a level of sophistication to the space.

Collaboration Lounge

During the Discovery process, we uncovered a literature room that had outlived its usefulness. Racks of unused brochures were using up space. We recommended the repurposing of this room as a collaboration lounge, a designated place where teams could come together to solve customer challenges, a place less formal than one of the conference rooms.

Moving America, Factory

Brand messaging such as “Moving America” was coined and brought to select areas to spotlight the company’s national impact and promote pride.

Break Room

A mural, brand colors, and messaging in the Break Room emphasize the most valuable component of Morrell Group – its people. To further make the point that their team members are important, significant employee achievements are recognized in the Break Room.

Goal No. 3 – One Company:  Together We Can

As we mentioned before, Morrell Group evolved through the acquisition of multiple companies. As a result, not only customers but employees often identified with the individual brands. The goal, however, was to bring everyone together as one, developing and delivering solutions that involved the group.

“Through the design process, it became clear that we needed to elevate and spotlight the identity of the Morrell Group over the sub-brands that existed. We wanted employees to identify with the Morrell Group, not just Stegner Controls or the other brands. To accomplish this, we incorporated messages like One Team. Infinite Solutions and Together We Can.”  Michael Garavaglia, Ideation Lead Designer

 

One Team, Infinite Solutions

We emphasized the power of the unified company by using large messaging in the manufacturing shop.

Morrell Group Conference Room

While sub-brands continue to exist in the marketplace given their name recognition, we designed a hierarchy that shows they are clearly part of the Morrell Group company. Consistency was brought to the sub-brands through typography and icon treatment to level the playing field. We also brought this brand hierarchy to the conference rooms.

Together We Can – Values

We further strengthened the identity of Morrell Group by designing their mission, values, and cross-brand capabilities into the main office area and other areas of the building.

Exterior Signage

Branded spaces include both the interior and exterior of a building. Exterior signage extends the brand identity to the outside of Morrell Group’s building.

“We originally contacted Ideation as we were looking for a company to help better explain Morrell Group to the people visiting our building.  Prior to working with Ideation, it was hard to determine what Morrell Group does when in our office space and conference rooms.  Jon and Michael took the time to listen to our story and how we wanted to show our company to our customers and vendors.  We worked with the Ideation team over the following weeks and months to pull together all of these details and they presented their vision for our office. 

We are now able to really show what Morrell Group believes in and where we are headed.  We also wanted to continue to invest in our people and improve the work spaces and break room for them.  We want our team to be proud of where they work and also enjoy their areas of the building.  Ideation did a great job with these areas and our team is very happy with the changes.  The quality of work from design, production and installation was fantastic.  We have had fantastic feedback from our visitors and feel Ideation helped us achieve our original goal.”  – Mark Garrett, President of Morrell Group

 

Ideation Orange is an industry leader in branding spaces using interior design, signs and environmental graphics.  If you would like more information on how your space can help you achieve your goals, contact Ideation Orange in Hazel Park, Michigan.

Photos © 2018 Gene Meadows

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…and as you know, people often judge a book by its cover.

This is because we expect the imagery on the outside to give us a glimpse of what we will experience on the inside. The same is true of businesses. People judge what they might find inside by what they see on the exterior.

The Façade Sign: A Brand Expression

Business owners often come to Ideation thinking they need an exterior sign so people can find them. Of course, they do, that’s part of it, but it’s just a part.

The façade is more than a place to put the logo that’s on your business card. Done right, it’s a brand expression that’s comprised of building architecture, materials, landscaping, messaging, lighting, and, of course, signage. All these elements work together to deliver an intentional impression.

If a retailer has three locations, each with a distinct building architecture, then they should expect exterior signage designed specifically for each building.  While more narrowly focused designers might decry brand inconsistency, we believe this presents an opportunity for a brand to be more interesting, respected and relevant. Their customers are going to be moved by the architecture, the colors, the landscaping, the windows, the lighting, and the language.

What Goes into Well-Designed Exterior Signage?

At Ideation, our design process for façade signs revolves around several key elements. These include traditional factors such as:

• Viewing Distance
• Angles
• Local Sign Ordinances
• Brand Identity
• Budget

However, it should also include less traditional factors such as company culture, surrounding visual noise, and landscape design.

Fido: An Oasis in a Visual Storm

Fido, a dog training studio on Ferndale, opened in existing building with little architectural distinction. Their stretch of Michigan’s busy and iconic Woodward Avenue was rife with visual noise. We needed a way to make them stand out in the crowd of businesses.

Our goal was to make travelers do a double take and for dog owners to smile when they drove by.

The surrounding landscape gave people passing by a bad case of visual overload. So, rather than compete with the noise, we decided to present a simple design to give the senses a rest. People’s eyes were naturally drawn to this oasis in the storm.

We accomplished this goal by painting the façade in a single dark color and presenting the name in a contrasting color. We displayed the name Fido in a simple typeface fabricated with 3” deep steel letters, and a hand-painted mural of the icon we designed.

Rarely is just putting an established logo on the front of a building the best solution. In this case, we separated the letters from the dog icon. This allowed us to maximize the size of the letters for visibility while turning the dog image into a separate eye-popping element.

In this instance, the building front had a peculiarity in the shape, with an angled wall adjacent to the door.

“The very abstract image of the dog was designed to reflect the essential elements of all dogs without being breed specific. I wanted to speak to lovers of all dog breeds.” Michelle Lannoo, Lead Designer

Birmingham Chocolate: a Magical Experience

The objective was to bring a bring out the sense of wonder and magic of this boutique chocolatier in downtown Birmingham, Michigan.

As we considered the design of the store sign, we realized that the existing architecture style contributed to the brand and desired experience. Accordingly, our retail signage played more of an embellishing role.

“While words like artisan and handmade chocolates are true to this product, they’ve become overused words and less meaningful when defining a brand. Instead, we focused on the more magical words of Curiosity, Imagination, Discovery – words shared by head chocolatier and owner, Doug Hale as he was describing his business and approach.” Michelle Lannoo, Lead Designer.

We decided to paint the rectangular-brick inset area behind the façade letters both for aesthetic reasons as well as to maximize the visual impact of the sign. While the previous signs at this location filled that spot in with a traditional aluminum or plastic sign material with affixed letters, this just introduced another unnecessary element to the façade. We felt that in this case, less would be more. The original brick was the original building design and a much more beautiful element. Plus, the city did not consider the painted brick as part of the sign. This allowed us to increase the size of the letters to the maximum square footage allowed.

Motormouth Pediatric Dentistry: Attracting New Patients and Staff

The objective was to brand the exterior of a new pediatric dental practice so that it attracted new patients as well as staff.

The building was an extensive remodel with a brand new exterior designed by a local architect. With the Motormouth name and theme already in place, Ideation developed a logo and designed a façade sign and other signage to complement the new building exterior. In the first year, the building’s exterior has in fact been a top contributor to both new patients as well as staff.

The yellow returns (or sides) to the letters have unified the sign with the architecture. We accomplished this by bringing in the same yellow color used for the striping on the building. The custom-designed toothbrush and Checkered flag graphic with the message, “Building Big Smiles in the Motor City” applied to the front windows. This provided another element to attract attention while helping to position the business and bring definition to the Motormouth name.

Ideation Orange turns building exteriors and facades into brand expressions. If you would like more information on how your exterior signage can help you achieve your goals, contact Ideation Orange in Hazel Park, Michigan.

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Their new CME houses the most modern, cutting-edge equipment and robotics available. The equipment is similar to what their students can expect to find in the world’s leading manufacturing facilities. With the aid of this equipment, the school trains students for careers in advanced automation.  

Ideation’s objective was to inspire prospective students as they moved through the space.  We wanted students to see and believe that working in manufacturing could be a cool career with great pay and that Lansing Community College would be a great place to start.   

This was a placemaking project focused on turning a facility into a place people wanted to belong to.

First Impressions

As students enter the building, we wanted them to recognize that the space is highly-specialized and designed specifically for them.  We also wanted them to see and believe that manufacturing is both sophisticated and modern.

To achieve this, we used several different design elements.  

• Oversized, yellow safety striping typically found on plant floors.
• Larger than life images of real people handling advanced technology.
• The use of metal as well as dark, warm gray colors and finishes that look like steel.
• Patterns to communicate order and precision
• Scale – big factory spaces require big elements

First, we designed and fabricated metal panels to frame a digital display wall in the main lobby area.  The panels were engineered to be installed with no visible hardware but allow for easy removal when the displays needed servicing.  The perforation pattern we used is a design element throughout the space.

When Harley Ellis Devereaux designed the architecture for the space, the firm included unique features that presented us with some interesting environmental graphic design opportunities.  

Here, we communicated “BUILD YOUR FUTURE” on an “accordion wall” near the entrance to greet prospective students and welcome back the enrolled. This was one of just a few simple, powerful messages communicated in the space.

Next, larger-than-life murals of young people working in advanced manufacturing environments brought future careers to life. We printed murals on wall coverings with a metallic steel texture.

In this mural, our main character uses a tablet-style computer; technology students were familiar with.

66 unique industrial icons were designed to create an art piece that connects the video gaming culture many prospective students come from, with a technological future.

According to Ideation Lead Designer, Michelle Lannoo, “In many video games, as players progress through the game, they accumulate strengths, powers, and assets represented by icons added to their dock. I wanted to symbolize the strengths, powers, and assets that students of CME achieve as they work through their program.”  

Inside the Factory

Inside the manufacturing space, we wanted to bring focused energy and excitement to an environment that seems both complicated and visually chaotic.  We did this in a very simple, but cost-effective way, with building blocks of painted wall striping, spare bold messages, and fabric banners.

“Our design needed to be simple, big and cohesive.  Small signage, random posters and busy banners wouldn’t do it.  They’d only add easily forgotten clutter.” Michelle Lannoo, Ideation Lead Designer

The large scale of (7) 14’ tall vertical banners spaced 37” apart made a big impression while communicating order and precision.  

We branded the space that housed the fully-automated robotic assembly line known as a Flexible Manufacturing Unit as “The Flex.” The American flag featured throughout the space promotes pride in advanced American manufacturing.  Here we painted the flag on the ceiling.

Plant safety is always a top concern in manufacturing. Here we used another simple, but powerful, statement while continuing to brand the space with bold colors.

While robotics play a big role in manufacturing, so do people.  We painted the words “Innovate, Create, Diagnose, Install, Repair, Maintain”  on the overhead ducts to call out the role of a modern manufacturing specialist.  

Finally, a series of custom-designed mobile pylons communicated the stages of manufacturing in the Flex.

Sweating the Details

Getting from design concepts to installation involved a lot of details.    

Left: A prototype of the perforated panel to surround the digital display wall in the lobby ensured an optimal fit as well as an installation that would involve no visible fasteners.  

Right:  The CME lobby sign, fabricated from aluminum, wrapped a wall after we bent it 90-degrees.  We routed the logo out of .25” thick aluminum and painted with high-gloss yellow.

Custom fabricated pylons featured neon yellow acrylic.  We also incorporated the Center for Manufacturing Excellence brand.  The metal base incorporated the same straight row perforation pattern used as a design element throughout.  

We cut and applied code from the student’s robotics manual to the window using a frosted vinyl.

Fabrication of the surround to the digital display wall in progress.  

We achieved installation of custom-printed wall coverings with the aid of laser marking and leveling.  

The Impact of Placemaking

 “LCC has been highly involved in ambient learning and creating visually appealing spaces throughout our campuses. So when we decided to add a robotics lab and create the Center for Manufacturing Excellence (CME) we knew we needed it to be outstanding in design.

We wanted the spaces to express the feeling of what new cutting-edge manufacturing facilities look like, while also inspiring and educating students. Plus we wished to include a bit of fun and flare.

Ideation delivered all of this on point. Their team truly made the spaces connect and they were mindful in delivering timeless design features. Students want to be in the spaces now, they are collaborating and staying on campus. It’s exactly what we had envisioned and hoped for. Additionally, other visitors including legislators, teachers and community leaders are blown away by our facility and its design.

We are proud to offer this training facility to the mid-Michigan community and we are so thankful to have found ideation who delivered such care and dedication to this project.” 

– Tonya Causley, Project Coordinator, President’s Office, Lansing Community College 

Ideation Orange is an industry leader in branding spaces using interior design, signs and environmental graphics.  If you would like more information on how your space can help you achieve your goals, contact Ideation Orange in Hazel Park, Michigan.

Photos © 2018 Gene Meadows

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