I have a confession to make. While over the years we’ve brought hundreds of company names to reception area walls in some very creative ways, I don’t think its the most important thing to say to the people that walk through your front doors. There, I said it. Allow me to explain…
Your building and office space is your chance to influence how people feel in your space and what they think about you and your company. Your name probably already exists on the outside of your building – and it should, to identify you. Do you really want to repeat the same thing inside your front doors? No. Let’s be honest, your guests already know your company name and so do your employees.
Your building should tell your story and your reception area is the first chapter.
Seize the opportunity to say something people don’t know about you, and don’t feel you must use words. If your clients come in anxious or fearful, give them peace. If it’s your staff that makes your company so special, show it. If you’re a non profit organization, show a picture that represents your mission. Please, just show or say something other than your company name.
Your goal is to create a conversation starter. No one is going to ask you about your name.
The picture above is a reception area we designed for an engineering firm. Not what you’d expect, right? Well neither is their innovative approach to what they do. We had the wall hand painted by a street artist. It’s a conversation starter with their guests…”Wow, tell me about that!”
Need help with this? Let’s talk.