Smokehouse: Fingerlicking In-store Environment

visual identity with business signs

Smokehouse: Fingerlicking In-store Environment

The owners of Holiday Market turned to Ideation to help craft a visual identity and in-market experience. They wanted to brand a new authentic and premium barbeque offering in Metro Detroit. Of course, we leaped at the chance. After all, who wouldn’t want to research this project? So, to gather inspiration, we toured barbeque joints and restaurants across the United States.

01 HM Smokehouse

Creating a Visual Identity

Ideation’s creative director Jon Moses and the design team started by developing a simple logo. It needed the elasticity to work in applications ranging from in-market signage, packaging, bags and also apparel. Mood boards, image studies, and renderings of signage validated the look and feel. A little southern personality and grit furthered the theme through a collection of down-home claims.

ideas_hm03

Ideation collaborated with the architectural team at Krieger-Klatt to shape an environment that communicated this new visual identity. Michael Garavaglia of Ideation led the execution of the in-market experience. The visual identity included a weathered steel sign with exposed bulbs to introduce an authentic, retro feel.

ideas_hm04
Fabricated steel lettering with a special vibration finish and a branded “HM” logo were used in high contrast to a chestnut brown stained wood background. This created a modern feeling that extended to other parts of the market. By incorporating the look throughout the restaurant we were able to brand the space.

ideas_hm05

ideas_hm06

ideas_hm07

 

ideas_hm08

05 HM Smokehouse

Finally, Ideation designed collateral materials such as printed menus, business cards, and employee t-shirts. We also created a style guide to help them maintain brand consistency over time.

Ideation helps businesses brand space and create brand identities. Contact us for more information on how you can tell your story using graphics.

ready to maximize the impact of your space?

We’ll take the time to size up your opportunity.



what we’re up to