brand & identity

branded space Ideation Signs Detroit MI

Branded Space at IBEW Local 58 Detroit

The Detroit IBEW Local 58 desired a new look and branded space that would empower workers and make it their own. To accomplish these goals, Ideation used a combination of environmental graphic design,  custom signage  and handpainted graphics. Ideation’s designer simplified the IBEW seal so that it would reproduce better and promote their brand identity. Michelle Lannoo, head designer …

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environmental design for churches Ideation

Environmental Design for Churches

How can a church communicate who they are and what they believe through signs and architecture? One way they can share what they stand for is with environmental branding. Environmental design marries various elements including graphic design, construction, and landscape architecture. Environmental designers also concern themselves with the visual aspects of wayfinding. They communicate brand identity through …

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branding your business

Branding Your Business: How to Create a Brand Identity

A brand identity is more than a name or a logo. Branding is a way to differentiate your company from the competition.  It influences your customer’s experience on many different levels. Branding your business is important because it will affect how your clients perceive your relevance and credibility. Building Your Brand Identity Branding your business requires …

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business signage ideas

4 Business Signage Ideas for Your Company

Whether you need to revamp an existing business or want to establish a new one, business signage says a lot about your company. Signs identify where you are, communicate who you are, and help people comfortably navigate your business. Most people focus on the exterior sign and forget about wayfinding signs, reception signs, and even …

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Bagger Dave’s: Designing Logos with Signage in Mind

With a growth plan involving the opening of new restaurants across the Midwest, Bagger Dave’s Burger Tavern turned to Ideation to refine the logo design for optimal impact in signage. The original logo existed solely in a circular shape. Per Creative Director, Jon Moses, “working together with Krieger Klatt Architecture, we recognized that the logo as …

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Burtek: Rebuilt Brand for a Rebuilt Company

Ideation’s Jon Moses designed a new visual identity for Burtek Enterprises by through rebranding. Burtek is a provider of highly engineered, fabricated solutions for the aerospace, defense, energy and industrial markets. Exiting receivership in 2012 and rebuilt under strong leadership and financial backing, it was important for Burtek to communicate that it was back and …

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custom design logo facade design custom signs

Cornwall Bakery: Letting the Storefront Influence the Logo

Chef and Baker, Freeman Gunnell had a vision for a European style bakery in the lakeshore community of Grosse Pointe Park, Michigan that featured homemade artisan breads, European pastries, specialty cakes and an array of sweet and savory items.  With the name Cornwall Bakery and a building in hand, Freeman turned to Ideation to help …

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Monty’s Beef: Using a Mural to Tell Their Story

When asked to brand the new flagship retail location of Monty’s Beef, Ideation’s Michael Garavaglia started at the farm! He needed to tell people about this provider of Piedmontese beef originating from the Italian Alps. So, he incorporated pieces of their story into all the design elements and used a mural and other graphics. This visual …

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