Your guests form an impression of your business within seconds of walking through your door. Every impression they had up until that point – from your salespeople, your website, referral sources, is pushed to the background while they experience something tangible about you. What experience are you giving on the threshold of your business? What …
Morrell Group, a Michigan-based manufacturing and engineering firm wanted the interior design of their Auburn Hills headquarters to help increase sales and recruit top talent. They were speaking our language. We call it space branding and storytelling and we were excited to partner with them to accomplish these goals. Goal No. 1 – Increase Sales …
Manufacturer Improves Recruiting & Sales with Redesigned Space Read More »
A façade sign is like the picture on the cover of a book. …and as you know, people often judge a book by its cover. This is because we expect the imagery on the outside to give us a glimpse of what we will experience on the inside. The same is true of businesses. People judge …
Lansing Community College asked us to help them turn their new state-of-the-art Center for Manufacturing Excellence (CME) into a place that would attract and inspire students. Their new CME houses the most modern, cutting-edge equipment and robotics available. The equipment is similar to what their students can expect to find in the world’s leading manufacturing …
The Detroit IBEW Local 58 desired a new look and branded space that would empower workers and make it their own. To accomplish these goals, Ideation used a combination of environmental graphic design, custom signage and handpainted graphics. Ideation’s designer simplified the IBEW seal so that it would reproduce better and promote their brand identity. Michelle Lannoo, head designer …
When patrons walk into your restaurant for the first time, what will they find? Most arrive with expectations and hope for a new and exciting experience. Anything, from the service to the lighting, and even the signage, can either bolster or hurt the perception of the brand. And for a restaurant, even more than any other …
How can a church communicate who they are and what they believe through signs and architecture? One way they can share what they stand for is with environmental branding. Environmental design marries various elements including graphic design, construction, and landscape architecture. Environmental designers also concern themselves with the visual aspects of wayfinding. They communicate brand identity through …
Church leadership contacted Ideation to help create a more comfortable guest experience using wayfinding signage that respected the original architecture and more recently updated spaces. Kirk in the Hills Church (Bloomfield Hills, MI) is of Gothic design and patterned after the famous Melrose Abbey in Scotland that was built in the 13th Century. The new …
Wayfinding Signage: Navigating Old and New Architecture Read More »
Several years ago we found that we were no longer ‘making signs’ but rather using business signs as one of the elements that create a branded environment. Design companies like to think that a branded environment is a new concept. Yet, the concept has actually been around for quite some time. What Is a Branded Environment? A branded environment extends …
A brand identity is more than a name or a logo. Branding is a way to differentiate your company from the competition. It influences your customer’s experience on many different levels. Branding your business is important because it will affect how your clients perceive your relevance and credibility. Building Your Brand Identity Branding your business requires …
Branding Your Business: How to Create a Brand Identity Read More »
