Your guests form an impression of your business within seconds of walking through your door. Every impression they had up until that point - from your salespeople, your website, referral sources, is pushed to the...
Morrell Group, a Michigan-based manufacturing and engineering firm wanted the interior design of their Auburn Hills headquarters to help increase sales and recruit top talent. They were speaking our language. We call it space branding and...
A façade sign is like the picture on the cover of a book. ...
Lansing Community College asked us to help them turn their new state-of-the-art Center for Manufacturing Excellence (CME) into a place that would attract and inspire students. Their new CME houses the most modern, cutting-edge equipment and...
The Detroit IBEW Local 58 desired a new look and branded space that would empower workers and make it their own. To accomplish these goals, Ideation used a combination of environmental graphic design, custom signage and handpainted graphics. Ideation’s designer...
When patrons walk into your restaurant for the first time, what will they find? Most arrive with expectations and hope for a new and exciting experience. Anything, from the service to the lighting, and even the...
How can a church communicate who they are and what they believe through signs and architecture? One way they can share what they stand for is with environmental branding. Environmental design marries various elements including graphic...
Church leadership contacted Ideation to help create a more comfortable guest experience using wayfinding signage that respected the original architecture and more recently updated spaces. Kirk in the Hills Church (Bloomfield Hills, MI) is of Gothic...
Several years ago we found that we were no longer 'making signs' but rather using business signs as one of the elements that create a branded environment. Design companies like to think that a branded environment is a new...
A brand identity is more than a name or a logo. Branding is a way to differentiate your company from the competition. It influences your customer's experience on many different levels. Branding your business is important...
