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What First Impression Is Your Facility Making?

Your guests form an impression of your business within seconds of walking through your door.  Every impression they had up until that point – from your salespeople, your website, referral sources, is pushed to the background while they experience something tangible about you.  What experience are you giving on the threshold of your business?  What …

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Manufacturer Improves Recruiting & Sales with Redesigned Space

Morrell Group, a Michigan-based manufacturing and engineering firm wanted the interior design of their Auburn Hills headquarters to help increase sales and recruit top talent. They were speaking our language.  We call it space branding and storytelling and we were excited to partner with them to accomplish these goals. Goal No. 1 – Increase Sales …

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branded space Ideation Signs Detroit MI

Branded Space at IBEW Local 58 Detroit

The Detroit IBEW Local 58 desired a new look and branded space that would empower workers and make it their own. To accomplish these goals, Ideation used a combination of environmental graphic design,  custom signage  and handpainted graphics. Ideation’s designer simplified the IBEW seal so that it would reproduce better and promote their brand identity. Michelle Lannoo, head designer …

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environmental design for churches Ideation

Environmental Design for Churches

How can a church communicate who they are and what they believe through signs and architecture? One way they can share what they stand for is with environmental branding. Environmental design marries various elements including graphic design, construction, and landscape architecture. Environmental designers also concern themselves with the visual aspects of wayfinding. They communicate brand identity through …

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Wayfinding Signage: Navigating Old and New Architecture

Church leadership contacted Ideation to help create a more comfortable guest experience using wayfinding signage that respected the original architecture and more recently updated spaces. Kirk in the Hills Church (Bloomfield Hills, MI) is of Gothic design and patterned after the famous Melrose Abbey in Scotland that was built in the 13th Century. The new …

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branding your business

Branding Your Business: How to Create a Brand Identity

A brand identity is more than a name or a logo. Branding is a way to differentiate your company from the competition.  It influences your customer’s experience on many different levels. Branding your business is important because it will affect how your clients perceive your relevance and credibility. Building Your Brand Identity Branding your business requires …

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