With the demand for electrical workers heating up, Ideation Orange was asked to help redesign Detroit’s Electrical Industry Training Center (EITC). One objective was to help recruit top high school graduates into their high tech apprenticeship program where apprentices earn wages while they learn. What a great alternative to college debt! We jumped right in […]
Electrical Industry Training Center: Using Space to Recruit Read More »
Custom signage in the entrance and lobby were used to welcome volunteer groups and visitors. Photos ©2014 Gene Meadows. Jon Moses and the team at Ideation Orange completed an interior update designed to move the minds and hearts of thousands of volunteers and donors that walk through the doors of their headquarters and warehouse every
Forgotten Harvest: Moving Donors and Volunteers in Your Headquarters Read More »
ISCG is an interior design firm that creates inspired workplaces for their clients. They recently transformed a 12,000 square foot building into their new showplace and headquarters. Their challenge to us? To integrate their newly developed logo and information graphics into a variety of environments from exterior signage to interior spaces – all with unique feelings.
ISCG: Workplace Inspired Read More »
When asked to brand the new flagship retail location of Monty’s Beef, Ideation Orange’s Michael Garavaglia started at the farm! He needed to tell people about this provider of Piedmontese beef originating from the Italian Alps. So, he incorporated pieces of their story into all the design elements and used a mural and other graphics. This
Monty’s Beef: Using a Mural to Tell Their Story Read More »
Andrew Jacob loves his pets and had a vision for a new kind of pet food and supply store. He wanted one that focused on natural and locally sourced products. His knowledgeable staff would select each with care. Plus, he wanted a store that would make people smile. Andrew turned to Ideation Orange to build
Purely Pets: How to Build a Brand Identity Read More »
In February of 2013, the City of Royal Oak called us up to come up with a fresh new logo and look for the city. Well, it wasn’t quite that simple (there was a big competitive bidding process that happened first). Now, months later, it’s getting really fun as this new brand starts flexing some
Royal Oak: City Branding, Take it to the Streets Read More »
The owners of Holiday Market turned to Ideation Orange to help craft a visual identity and in-market experience. They wanted to brand a new authentic and premium barbeque offering in Metro Detroit. Of course, we leaped at the chance. After all, who wouldn’t want to research this project? So, to gather inspiration, we toured barbeque
Smokehouse: Fingerlicking In-store Environment Read More »
The invitation came from the founder. Could we help extend the brand identity into branded space at a new boutique children’s clothing store called Spoil ‘em Rotten? We really liked the name, so we said yes. While the name is a bit “tongue in cheek,” the goal was to claim you would find something special inside.
Branded Space at Spoil ’em Rotten Read More »
Client: “Can you come up with a large portable graphic? It must measure 29’ long and 8’ tall and we need to suspend it in the air for people to write on it?” Ideation Orange: Yes, we can. Client: “Could it break apart into (9) pieces that we could take to different locations?” Ideation Orange:
Woodside Church: A Portable Graphic to Unify 9 Campuses Read More »
Meet the latest expression of the Xpert Technologies brand. Their company president stopped in recently with a vision of acquiring a small fleet of vehicles that would transport team members to client sites for support. His request? To make them look fast with vehicle graphics like they’re on a mission, and noticeable. The Process
Xpert: Race Cars ‘n More Read More »
